About the Role
Most companies treat social as a distribution channel. We're treating it as the brand. Uscreen is building a narrative function from scratch. One team that owns how we show up on Instagram, YouTube, and LinkedIn, and shapes the stories that make video creators want to build with us. This is not a social media management job. You're a creative director and brand strategist who knows that social-native content is how brands win in 2026. You work closely with our Head of Design and Product Marketing. Your job is the story that lives across all of it.
You report directly to the VP of Marketing.
What You'll Do
- Own the brand narrative across Instagram, YouTube, and LinkedIn
- Define creative direction, content strategy, and publishing standards across all three platforms
- Partner with PMM and Product to shape how features, launches, and the creator economy story come to life on social
- Manage a roster of contractors across UGC, video editing, and social content
- Own creative briefs, production direction, and quality bar across people, projects, and timelines
- Build AI-native production workflows that help the team move faster and scale what works
- Ensure the best organic content flows into paid. Organic and paid should feel like one system.
- Make a key early hire. A Social Media Manager who executes across channels and performs on camera.
- Report on performance and connect content impact to business outcomes
You'll Likely Succeed If
- You've built a brand narrative function before, not just run social accounts
- You think in stories and formats, not just topics and posts
- You have strong creative direction instincts and can raise the bar without doing everything yourself
- You're deeply fluent in Instagram and YouTube as growth channels
- You're comfortable shaping positioning with PMM and Product, not just executing against it
- You've managed contractors and small creative teams and know how to get great work out of them
- You embrace modern creative tooling. You raise quality and output simultaneously. You thrive in fast-moving, high-stakes environments.
Why This Matters
In 2026, social-native content is how people discover brands. YouTube, Instagram, LinkedIn. These are where creators decide who to trust and who to build with.
Most companies underinvest here. We're building this function intentionally, with a dedicated design partner, direct PMM collaboration, and a clear seat at the leadership table. This is the role that defines what Uscreen means in the market.
Skills Required
- Proven experience building a brand narrative function (not just managing social accounts)
- Deep fluency in Instagram and YouTube as growth channels (plus LinkedIn experience)
- Experience defining creative direction, content strategy, and publishing standards across platforms
- Experience managing contractors and small creative teams (UGC creators, video editors, social content producers)
- Experience creating creative briefs, directing production, and maintaining a high quality bar across projects and timelines
- Ability to build and implement AI-native production workflows to scale content production
- Ability to ensure organic content integrates with paid channels and to connect content impact to business outcomes
- Comfort collaborating with Product Marketing and Product to shape positioning and launch narratives
- Willingness and ability to hire and onboard a Social Media Manager who executes across channels and appears on camera
What We Do
Uscreen is revolutionizing the way that video entrepreneurs & creators monetize their content. We empower creators to sell their content, market their business, and track their performance with our all-in-one SaaS platform. Uscreen makes video commerce better for everyone with consistent, beautiful branded experiences across the web, live streaming, mobile apps, and TV apps. Our entrepreneurs use our platform to power their subscription memberships, courses, communities, live events, eCommerce & merchandise sales. Founded and bootstrapped since 2014 — over 11,000 video creators build, market, and sell their content with Uscreen. Our customers are generating hundreds of millions in revenue a year. End consumers love our user experience; we serve 8.5+ million subscribers from 95 countries and are adding over 250,000 new subscribers per month across our customer base. We're hiring! Find all our jobs here: www.uscreen.tv/careers
