Director, Media

About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description

Title:                 Director, Media

About Us

David Yurman is a celebrated luxury American jewelry company founded in New York by esteemed artists - David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless jewelry collections for women and men defined by artist-inspired form, material innovation, meticulous craftsmanship and Cable – the brand’s artistic signature. David Yurman collections are available through the brand’s retail stores (50) and eComm sites throughout the United States, Canada, Hong Kong and France, and over an additional 300 locations worldwide via their exclusive network of authorized fine jewelry and timepiece retailers.

Overview

As the Director of Strategic Media, you will be responsible for leading and implementing the strategic media initiatives of the organization and the retail / wholesale marketing. You will oversee the planning, development, execution and real-time performance tracking of media campaigns that align with the company's objectives and drive business growth. This role requires a deep understanding of the media landscape, media platforms (including ad formats, targeting, bidding strategies etc.), strong analytical skills, and the ability to collaborate effectively with cross-functional teams

Key Responsibilities

Strategic Media Planning and Execution

• Define and guide Media Agency to develop sophisticated, objective based media strategies.
• Develop media strategies into comprehensive strategic media plans to support the organization's marketing and business objectives. Execute these plans w/ excellence.
• Consistently define and optimize the target audience segments, media channels, ad formats, bidding strategies, and creative / messaging approach that best address brand and business goals.
• Collaborate with internal teams, including marketing, communications, and creative, to ensure cohesive media campaigns

Media Buying & Negotiation:

• Manage media budgets and make informed decisions on media investments to maximize ROI.
• Conduct thorough market research and analysis to identify optimal media buying opportunities.
• Negotiate favorable media rates and contracts with media partners, ensuring cost-effectiveness and value.

Campaign Performance Analysis:

• Develop a process to track and analyze the performance of media campaigns, using key metrics and data analytics tools.
  • Provide actionable insights and recommendations for optimizing media strategies and tactics on a weekly, monthly, quarterly basis.
  • Prepare regular reports and presentations to communicate campaign performance to key stakeholders across Campaign, BAU, High Traffic Moments.

Market and Competitive Intelligence:

• Stay abreast of industry trends, consumer behavior, and competitive media strategies.
• Show deep curiosity for the media landscape to stay ahead of shifts across media platforms etc., and keep Marketing and Creative updated. Guide Media team to adjust plans etc. based on relevant insights.
• Translate insights into actionable recommendations to enhance media planning and execution.

Cross-Functional Collaboration:

• Collaborate closely with internal teams, including marketing, creative, analytics, e-comm, and the DY Commercial Org (Retail, Wholesale), to align media strategies with broader organizational goals.
• Connect DY brand media planning w/ Wholesale co-op media planning to maximize effectiveness and impact.
• Foster strong relationships and serve as single-point-of-contact with media agencies, vendors, and other external partners.
• Effectively communicate media plans, objectives, and results to stakeholders at all levels

Team Leadership & Development:

• Lead and mentor a team of media professionals, providing guidance, feedback, and support.
• Servant leader mindset to mentor, sponsor and apprentice future talent in personal organization and across enterprise
• Foster a collaborative and innovative work environment that encourages professional growth and development.
• Identify training and development opportunities to enhance the team's skills and expertise.

Requirements:

• Bachelor's degree in marketing, communications, business, or a related field (Master's degree preferred).
• Minimum of 8+ years of experience in strategic media planning, buying, and execution.
• In-depth knowledge of media channels, including traditional, digital, social, and emerging platforms. Critical to have in depth experience w/ digital performance media channels (search, social).
• Strong analytical and data-driven mindset, with the ability to interpret complex data sets and derive actionable insights.
• Excellent negotiation and vendor management skills.
• Proven experience in developing and executing successful media campaigns.
• Proficiency in media planning and analytics tools.
• Outstanding communication and presentation skills.
• Strong leadership and team management abilities.
• Ability to thrive in a fast-paced, dynamic environment.
• Results-oriented mindset with a focus on driving business growth.

Join our team as the Director of Strategic Media and contribute to our organization's success by leveraging strategic media initiatives to enhance brand visibility, engage target audiences, and drive business impact.

Working mode: Hybrid (minimum 3 days/week in office) – NYC; No travel expected

Estimated salary range: $180,000-$200,000

Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).