Director, Paid Media

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

WHAT YOU’LL DO

Lead Client Engagements

• Serve as the senior lead on an enterprise-level book of business, overseeing strategy and execution across paid search, paid social, and programmatic.
• Manage executive client relationships and ensure visibility across New Engen’s leadership team when addressing opportunities or risks.
• Set and drive full-funnel marketing strategies, holding internal teams accountable for delivering against KPIs, budgets, and timelines.

Drive Strategy and Innovation

• Translate business goals into scalable media solutions that span creative, analytics, and media services.
• Maintain deep fluency in media execution to provide guidance, escalation support, and coaching when needed.
• Promote thought leadership internally and externally, helping shape the future of New Engen’s media offerings.

Lead and Inspire Teams

• Mentor and grow cross-functional teams of 30+ spanning senior managers, associate directors, and individual contributors.
• Ensure performance, development, and culture remain strong across a distributed team.
• Foster a team-first environment while scaling operations across client portfolios.

Own the Business

• Manage P&L responsibilities for your portfolio, including forecasting, margin management, and resource planning.
• Oversee contract terms, scopes of work, renewals, and upsell opportunities to ensure strong commercial outcomes.
• Support organizational growth through collaboration, transparency, and operational discipline.

• 10+ years of experience in media strategy and client service, with deep knowledge of paid search, paid social, and programmatic advertising
• 5+ years of formal people management, including leadership of large cross-functional teams
• Experience leading diverse portfolios of enterprise clients and managing $100M+ in marketing budgets
• Proven ability to maintain high-level client relationships and drive business growth
• Deep understanding of P&L ownership, forecasting, and operational planning
• Strong communicator with the ability to distill complex challenges into clear, persuasive solutions
• Strategic thinker with a track record of successful execution across integrated marketing programs
• Must be located in the New York City metro area and available for monthly in-person meetings

• Hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Learning & career development programs
• Commuter & transit benefits
• Exclusive employee discounts
   

Salary Range: $150,000 – $175,000

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate’s qualifications and experience.

Let’s Build What’s Next Together – If you’re passionate about media and ready to lead with impact, we’d love to hear from you.