The Role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skin care.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
The Director of Brand is a pivotal role within the Naturium marketing team. As head of media, this position is responsible for the full funnel of global brand media, from developing strategy through to execution via brand media agency partners.
It is essential this leader demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration. Peer collaboration is extremely important as this leader needs the collective support of the Naturium marketing and sales organization to support their strategic vision. This candidate must be an innovation driver. The role oversees a sizeable portion of brand spend that has to be deployed in a way that keeps Naturium ahead of its competition.
Responsibilities:
- Global Media Strategy: concepting and developing global strategy for the full media funnel from brand awareness through to retailer conversion media
- Innovation: discover and deploy game-changing ways for Naturium to reach, connect and breakthrough to our consumer
- Media Synergy: ensure that all media channels (brand, DTC, Amazon and other retailers) are communicating the correct message, in alignment with global marketing calendar
- Execution: work with agency and retailer partners to guarantee successful deployment of media spend
- Results: drive performance to meet best-in-class KPI and media generated revenue targets
- Market and Competitor: be an industry leading expert on the beauty and wider media market to ensure Naturium remains at the cutting-edge of media
Requirements:
- 10+ years of experience in media strategy and brand marketing, preferably within the beauty, skincare, or CPG industries.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Proven leadership experience managing cross-functional teams and external agency partners.
- Strong track record of developing and executing full-funnel media strategies, including awareness, consideration, and conversion stages.
- Demonstrated success in driving media innovation and applying emerging media trends to business strategies.
- Experience with omnichannel marketing, including DTC, Amazon, and retail environments.
- Experience in global media planning and execution, with knowledge of international media landscapes.
- Strategic thinker with deep understanding of brand storytelling and media performance analytics.
- Exceptional communication and collaboration skills; capable of aligning internal teams and external stakeholders toward common goals.
- Strong analytical skills; ability to interpret media performance metrics (e.g., ROAS, CPM, CAC) and apply insights to optimize campaigns.
- Adept at managing large media budgets, ensuring effective allocation for maximum impact and ROI.
- Proficient in using tools such as Google Analytics, Meta Ads Manager, DSPs, Nielsen, Kantar, and marketing dashboards.
- Ability to synthesize consumer and competitive insights into actionable strategies.
- Familiarity with media mix modeling and/or incrementality testing.
- Willingness to work across time zones and collaborate with global teams.
- Experience working with retailers and retail media networks (e.g., Ulta, Target, Amazon Ads).
- Passion for the beauty/skincare industry and deep knowledge of its consumer trends and behavior.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
