Director of Marketplaces

Position Summary:

The Director, Marketplaces is responsible for the day-to-day performance of Calbee America’s marketplace business across Harvest Snaps and legacy brands, translating omnichannel strategy into measurable channel execution.

This role serves as the primary owner of marketplace, digital shelf, and TikTok Shop execution, working closely with external partners across Amazon, Walmart, Target, Instacart, and priority Asian and mainstream grocery marketplaces.

As the second member of a two-person team building Calbee America’s digital commerce function, this position requires a hands-on, entrepreneurial approach and comfort operating with ambiguity, particularly during the first six months. The role works closely with the VP, Omnichannel Commerce and has direct visibility to the President.

Key Responsibilities:

Marketplace & Digital Shelf Performance

• Manage day-to-day marketplace operations across Amazon, Walmart, Target, Instacart, and priority Asian retail platforms, including Weee, H Mart, and Yamibuy.
• Maintain account health, catalog accuracy, product listings, product variations, and in-stock availability.
• Optimize digital shelf performance through complete product content, imagery, enhanced content, product attributes, search visibility, ratings, and reviews.
• Establish and maintain a digital shelf health baseline across priority retailers and drive measurable improvement in the composite score.

Retail Media Execution

• Execute retail media campaigns against performance targets and return on advertising spend (ROAS) goals established by the VP, Omnichannel Commerce.
• Partner with the agency on campaign quality assurance and performance tracking.
• Coordinate execution with the agency, which manages bidding, while budget allocation and target setting remain with the VP, Omnichannel Commerce.

TikTok Shop

• Manage day-to-day TikTok Shop operations, including product listings and catalog maintenance.
• Coordinate creator activities in partnership with the agency.

Agency Management & Reporting

• Manage day-to-day agency relationships across marketplace operations, retail media, and TikTok Shop execution.
• Evaluate agency performance against established selection criteria and key performance indicators (KPIs).
• Lead the weekly internal business review, including preparation, analysis, and recommended actions.
• Consolidate cross-channel performance reporting for weekly and monthly business reviews.

Required Qualifications & Skills:

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field required.
• Minimum of 8 years of progressive experience in e-commerce, digital commerce, or marketplace management, including at least 3 years directly managing Amazon marketplace operations and retail media execution.
• Experience in consumer packaged goods (CPG), preferably food and beverage, strongly preferred.
• Demonstrated success building and scaling omnichannel commerce capabilities, including Amazon marketplaces, retail media, and emerging digital platforms.
• Deep knowledge of retail media and marketplace optimization, with measurable results in conversion, ROAS, and revenue growth.
• Experience evaluating and scaling new channels, including social commerce, TikTok Shop, and creator-led commerce models.
• Proven ability to manage external partners and agencies, establish accountability, and drive performance against clear KPIs.
• Strong analytical skills and the ability to translate cross-channel performance data into actionable recommendations.
• Excellent communication and presentation skills, including experience working with executive leadership and global stakeholders.
• Entrepreneurial mindset with a hands-on approach, a bias for action, and the ability to build processes and capabilities from the ground up.
• Ability to prioritize effectively and operate successfully in an evolving environment with ambiguity.

Calbee North America is an equal opportunity employer dedicated to a policy of non-discrimination in employment on the basis of race, color, age, sex, religion, national origin, disability, veteran status, citizenship, ancestry, genetic information, sexual orientation, gender identity, marital or familial status or any other legally protected status.