The Hangout

Director of Marketing

Posted Yesterday

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Gulf Shores, AL, USA

In-Office

Senior level

Hospitality

The Role

Lead and manage the marketing team across multiple brands, develop ROI-driven strategies, oversee CMS websites and CRM systems, manage budgets, guide website design and optimization, run digital advertising and social media campaigns, ensure brand consistency, and report performance to leadership.

Summary Generated by Built In

We are seeking an experienced and driven Marketing Director to lead and manage all marketing efforts across multiple brands within our organization. This role will oversee the marketing team, guide strategy, manage campaigns, and ensure all marketing initiatives support business growth.

The ideal candidate is both strategic and hands-on, with strong experience in ROI-driven marketing, CMS website management, CRM systems, and website design/optimization. This role requires someone who can manage projects, support the marketing team, communicate effectively with leadership, and ensure all marketing efforts are executed with creativity, accuracy, and measurable results.

This position also requires someone who is personable, organized, and able to work well under pressure while managing multiple projects and deadlines.

The Marketing Director will also be responsible for creating and managing the marketing budget, ensuring marketing investments generate strong performance and measurable returns.

Salaried + Health Insurance + 401k + additional benefits

Key Responsibilities

Lead and manage the marketing team
Develop and oversee marketing strategies for multiple brands
Create and manage the marketing budget
Track and improve marketing ROI and campaign performance
Manage and maintain company websites and CMS platforms
Oversee CRM systems, lead tracking, and customer data strategy
Support and guide website design, development, and optimization
Manage marketing projects, timelines, and campaign execution
Ensure brand consistency across all marketing channels
Oversee advertising, social media, and digital marketing efforts
Communicate clearly with leadership, team members, and partners
Maintain a strong online and in person brand reputation

Requirements & Qualifications

5+ years of marketing experience, including leadership or management
Strong experience with ROI-driven marketing strategy and reporting
Experience with CMS platforms (WordPress or similar)
Experience with CRM systems and lead tracking
Experience with website design, development, and optimization
Knowledge of digital advertising, social media, and marketing campaigns
Strong communication and interpersonal skills
Highly organized with strong project management abilities
Ability to work well under pressure and meet deadlines
Creative thinker with attention to detail
Bachelor's degree in marketing, Communications, Business, or related field preferred