Description
We are seeking a strategic and collaborative Director of Marketing to lead our marketing function in a growing home services franchise organization. This role will serve as a critical bridge between Brand & Creative and Marketing execution, ensuring alignment across teams while supporting franchisees with effective, data-driven marketing strategies.
The ideal candidate understands the importance of brand consistency and creative integrity—maintaining and optimizing our existing brand system without unnecessary overhauls—while elevating how marketing supports business growth at the local level.
Requirements
Key ResponsibilitiesBrand & Creative Leadership
- Steward and protect the integrity of the existing brand system, ensuring consistency across all channels and franchise locations
- Provide thoughtful guidance on minor brand and creative enhancements without introducing unnecessary large-scale changes
- Lead and mentor the Brand & Creative team to produce high-quality, on-brand assets
- Ensure creative output meets both corporate standards and the practical needs of franchisees
- Analyze market trends and consumer insights to identify growth opportunities through positioning and messaging in our creative.
- Manage organic social strategy and lead asset development for paid social creative to be utilized by the network.
Franchise Marketing Support
- Partner closely with franchise owners and operators to guide local marketing efforts
- Define and communicate best practices for marketing products and services in local markets
- Ensure franchisees have access to effective, easy-to-use marketing tools and resources
- Collaborate with Franchise Success Coaches to support adoption and execution of marketing initiatives
- Develop and lead a balanced, data-driven marketing strategy that supports growth across key business areas, including franchise development (new franchisee acquisition), commercial services, residential services, and duct cleaning
Marketing Center of Excellence (CoE)
- Build and lead a Marketing Center of Excellence that establishes standards, tools, and processes across the organization
- Act as the central hub connecting Brand, Creative, and Marketing strategy
- Drive alignment between national campaigns and local execution
Franchise Marketing Playbook Development
- Design, build, and continuously improve the franchisor marketing playbook
- Translate strategy into actionable frameworks and assets that franchisees can easily implement
- Deliver training and materials through Franchise Success Coaches and internal teams
- Ensure the playbook evolves with market trends, customer behavior, and business needs
Data-Driven Marketing & Innovation
- Champion a data-first approach to marketing decisions across the organization
- Analyze campaign performance, customer insights, and franchise-level data to optimize results
- Identify outdated or underperforming marketing practices and replace them with more effective approaches
- Test, learn, and scale new marketing strategies and channels
Strategic Marketing Leadership
- Develop and execute overarching marketing strategies that support company growth and franchise success
- Align marketing initiatives with business goals, seasonal demand, and service line priorities
- Collaborate with leadership on growth initiatives, new market entry, and customer acquisition strategies
Key Competencies
- Balanced Thinker: Respects brand consistency while enabling practical execution
- Operator & Strategist: Can both design strategy and ensure it gets implemented effectively
- Franchise-Minded: Understands the needs and realities of local operators
- Change Agent: Willing to challenge legacy approaches and implement better solutions
- Data-Oriented: Uses insights to guide decisions, not assumptions
- Collaborative Leader: Builds alignment across teams and functions
Zerorez® is an Equal Opportunity Employer. We value diversity and welcome applicants from all backgrounds.
Zerorez, Inc. participates in E-Verify to confirm the employment eligibility of all newly hired employees.
Applicants have rights under applicable federal employment laws. Information about these rights is available at the links below:
- E-Verify Participation & Right to Work
- https://www.e-verify.gov/employers/employer-resources
- Family and Medical Leave Act (FMLA)
- https://www.dol.gov/agencies/whd/posters/fmla
- Equal Employment Opportunity (EEO)
- https://www.eeoc.gov/poster
- Employee Polygraph Protection Act (EPPA)
- https://www.dol.gov/agencies/whd/posters/employee-polygraph-protection-act
Follow Us on Facebook: Zerorez Carpet Cleaning
Benefit conditions: Waiting period may apply. Benefits available to full-time employees only.
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Skills Required
- Proven experience leading Brand & Creative teams
- Demonstrated franchise marketing experience or partnering with franchisees/operators
- Ability to design and run a Marketing Center of Excellence and franchise playbook
- Data-driven marketing experience including campaign analysis and optimization
- Experience managing organic and paid social strategy and creative asset development
- Proven ability to translate strategy into actionable frameworks and training materials
- Strong cross-functional leadership and collaboration skills
- Experience developing marketing strategies to support franchise growth and multiple service lines
What We Do
Zerorez is a multi-national, multi-surface cleaning company and franchisor that provides residential and business cleaning services, including carpet, tile, and upholstery cleaning.
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