Director of Marketing

Posted 4 Days Ago
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Boston, MA, USA
In-Office
130K-140K Annually
Senior level
Information Technology
The Role
Lead global marketing for KCC’s catastrophe modeling products: design and run campaigns, craft thought leadership, translate technical features into business value, engage industry groups, and expand digital and social media reach.
Summary Generated by Built In

Director of Marketing

KCC is the innovation leader in catastrophe risk modeling, and the KCC team has delivered to the market highly advanced and accurate models.  KCC has a well-earned reputation for high value innovative applications, and we currently serve a blue-chip client base of industry leading insurers, reinsurers, and ILS investors.  We are seeking a Director of Marketing to expand our messaging and our footprint globally.

About KCC

Karen Clark & Company (KCC) is the innovation and technology leader in catastrophe risk modeling. KCC professionals are globally recognized experts in catastrophe modeling and risk management. From our headquarters in Boston, Massachusetts, we provide advanced models, innovative software, and comprehensive consulting services to (re)insurance company executives nationwide. These services enhance business strategies, and the financial results put our clients at a competitive advantage. KCC catastrophe models currently cover tropical cyclones, extratropical cyclones, severe convective storms, floods, earthquakes, winter storms, and wildfires in over 50 countries. For more information, please visit www.kcc.us.com.

Expected Salary Range: $130,000-$140,000

Responsibilities

  • Design and execute marketing campaigns around the KCC advanced models and applications
  • Work closely with product, business development, and subject matter experts to understand advanced technical features and communicate their market relevance
  • Publicize the KCC modeling innovations through thought leadership pieces, white papers, and other industry outreach
  • Interact with industry trade groups and identify opportunities for demonstrating the KCC innovations and benefits to the market
  • Build and execute a social media strategy that expands KCC’s digital reach and reinforces its position as an industry leader

Qualifications

  • Business and/or marketing degree—MBA preferred
  • 5-6 years of marketing experience
  • 2+ years experience marketing complex, high-value B2B software products, ideally including analytics, modeling, or decision-support platforms sold through consultative sales processes
  • Proven track record of successful marketing campaigns
  • Demonstrated ability to translate highly technical product capabilities into clear, compelling business value propositions for executive and specialist audiences
  • Excellent oral and written communication skills
  • Knowledge of the property insurance industry a plus

Skills Required

  • Business or Marketing degree
  • MBA
  • 5-6 years of marketing experience
  • 2+ years marketing complex, high-value B2B software products (analytics, modeling, decision-support)
  • Proven track record of successful marketing campaigns
  • Ability to translate technical product capabilities into clear business value for executives and specialists
  • Excellent oral and written communication skills
  • Knowledge of the property insurance industry
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