Director of Marketing

BinMaster Level Sensors Division

Director of Marketing

Location: Lincoln, Nebraska (On-site)
Reports To: CEO, BinMaster Sensors & Technologies

Position Summary

The Director of Marketing is responsible for developing and executing integrated marketing strategies that drive brand awareness, lead generation, customer engagement, and revenue growth across BST’s portfolio of companies.

This leadership role combines strategic planning with active execution. BST manages marketing internally, without outside agencies, making this an ideal opportunity for a marketing leader who enjoys both leading a team and personally contributing to campaigns, content, digital marketing, and business growth initiatives.

This is a unique opportunity to help shape the future of a growing portfolio of industrial technology brands. You will work closely with an experienced leadership team, lead a talented in-house marketing department, and play a significant role in supporting expansion through both organic growth and acquisitions. 

If you enjoy building, leading, creating, and delivering measurable results in a hands-on environment, we invite you to apply.

ABOUT US:

• We love challenges and work hard to meet the needs of our diverse customer base with our commitment to the production and assembly of high-quality US-based parts. 
• We are a growing company looking for ambitious people who want to grow with us. 
• We are headquartered on the University of Nebraska’s Innovation Campus where we partner with the university on emerging business strategies and are surrounded by talented people. There is a very cool coffee shop below our office.
• Giving back to the community is something we love to do. Whether it's the United Way or our local Food Bank, part of our mission is helping those in need.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute annual marketing plans, budgets, and growth initiatives across multiple brands.
• Align marketing strategies with company revenue goals, product positioning, and target markets.
• Identify market opportunities, industry trends, and competitive advantages.
• Support acquisition integration efforts and launch marketing programs for newly acquired businesses.
• Measure and report marketing performance to executive leadership.

Team Development & Collaboration

• Lead, mentor, and develop an in-house marketing team.
• Foster a culture of accountability, innovation, and continuous improvement.
• Collaborate with sales leaders, business unit managers, and subject matter experts across multiple locations.
• Help scale marketing resources and capabilities as the organization grows.

Demand Generation & Digital Marketing

• Drive lead generation through digital and traditional marketing channels.
• Develop and optimize multi-channel campaigns, email marketing, and marketing automation programs.
• Manage paid advertising, SEO initiatives, and website performance.
• Utilize analytics and customer insights to improve campaign effectiveness and conversion rates.

Brand, Content & Communications

• Oversee brand strategy and messaging across all business units.
• Direct development of product literature, catalogs, videos, technical content, and marketing collateral.
• Manage public relations, media outreach, and company communications.
• Ensure consistent brand standards across all customer touchpoints.

Sales & Market Support

• Partner closely with sales leadership to support business development efforts.
• Develop tools, resources, and programs that improve lead generation and sales effectiveness.
• Support product launches, distributor programs, trade shows, and customer events.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 15+ years of progressive marketing experience.
• 10+ years of marketing leadership experience.
• Experience managing marketing programs across multiple brands, products, or business units.
• Proven track record of generating measurable business growth through marketing initiatives.
• Experience in B2B marketing within industrial manufacturing, agriculture, technology, automation, or related markets.
• Strong communication, writing, presentation, and project management skills.

Preferred

• Experience with BigCommerce or similar website/e-commerce platforms.
• Experience with CRM and marketing automation platforms.
• Familiarity with Google Analytics, SEO, paid advertising, LinkedIn Ads, and Google Ads.
• Experience supporting mergers, acquisitions, and brand integration initiatives.
• Background in industrial automation, sensors, instrumentation, software, or agricultural technology markets.

The ideal candidate is:

• A strategic thinker who can also execute.
• Comfortable managing multiple brands and priorities.
• Highly organized, analytical, and results-driven.
• An effective leader who develops teams and drives accountability.
• A creative problem solver with strong business acumen.
• Passionate about using data, technology, and marketing innovation to drive growth.

Other Benefits:

• Competitive wage based on education and experience.
• Strong focus on celebrating success.
• Employee focused environment.
• National award-winning health plan plus dental, vision and life insurance benefits.
• 401k with bi-weekly match and the potential for an additional annual company profit sharing contribution. 

F-720001

BinMaster provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

BinMaster utilizes EVerify.