Capitalize is on a mission to radically change how organizations make decisions. We help companies replace manual, error-prone processes with automated, intelligent systems that drive real performance—so leaders get the right data at the right time, and teams stop living in spreadsheets.
We work at the intersection of process automation, analytics, and AI—using platforms like Alteryx, UiPath, Workday Adaptive Planning, Databricks (and the modern data ecosystem around them) to deliver outcomes that actually show up in the business: faster closes, cleaner forecasting, fewer exceptions, stronger governance, and smarter decisions.
We move fast, speak plainly, and measure success by results. Our culture is transparent, high-energy, and performance-driven, with hub cities across the U.S. and a flexible, remote work model.
If you want to build marketing that creates pipeline and helps organizations step into the AI era with confidence—keep reading.
The Role
Capitalize is seeking a Director of Marketing to build, own, and scale a revenue-driving demand
generation engine.
This is not a “brand-only” role. This is for a builder and operator who treats marketing as a
growth function tied directly to pipeline and revenue—and who gets excited about using automation + AI to move faster, learn faster, and win faster.
You will create a modern marketing system that:
● Generates consistent, qualified demand
● Sharpens our positioning around automation + AI-enabled transformation
● Activates our partner ecosystem
● Turns our delivery expertise into market credibility
● Makes performance visible (no vanity metrics)
Why This Role Is Exciting (Especially Right Now)
Most companies aren’t struggling because they lack tools—they’re struggling because work is still
manual, fragmented, and slow. AI has raised expectations overnight… but it also exposed a gap:
organizations need help operationalizing automation and AI into real workflows.
At Capitalize, marketing gets to tell (and prove) a story that matters:
● From manual reporting → to automated pipelines
● From spreadsheet planning → to connected forecasting
● From human-in-the-loop bottlenecks → to AI-assisted decisions
● From one-off automation → to scaled, governed transformation
You won’t just market “services.” You’ll market measurable change.
What You’ll Own
1) Revenue & Demand (Primary)
● Own lead generation, demand creation, and measurable pipeline impact
● Build and scale a repeatable engine across channels: website, SEO/SEM, email, social, content,
events, partner motions
● Establish and manage clear KPI dashboards (MQL → SQL → pipeline → revenue, CAC, ROI, conversion
rates, velocity)
● Partner tightly with Sales to align ICP, messaging, offers, and follow-up motions
2) Automation + AI-Driven Marketing Ops (A Core Advantage)
You will design marketing to run like a high-performing system—leveraging automation and AI to
increase speed, precision, and quality.
● Implement automation workflows to reduce manual effort and increase throughput
● Improve attribution, routing, scoring, and nurture logic so leads convert reliably
● Build an “AI-enabled” content and campaign operating model (research, personalization,
repurposing, testing, analysis—done faster and smarter)
● Create a scalable approach to segmentation, lifecycle, and intent-driven messaging
3) Positioning & Market Clarity
● Own category-level messaging that makes Capitalize easy to understand and easy to choose
● Translate what we do best—automation + analytics + AI—into clear, compelling narratives by
persona (Finance, Ops, HR, IT/Analytics)
● Build content and campaigns that feel like “we understand your world,” not generic tech
marketing
4) Team, Partners, and Execution
● Build, develop, and level up a high-performing marketing team (internal + external)
● Decide what to build vs. buy vs. outsource—and own the outcomes either way
● Select, manage, and hold vendors accountable to performance and ROI
● Activate co-marketing with strategic partners (e.g., Alteryx, UiPath, Workday Adaptive,
Databricks) to unlock leverage and credibility
5) Cross-Functional Leadership
● Serve as connective tissue between Leadership, Business Development, Sales, and Delivery to
ensure alignment and execution
● Bring calm and clarity to chaos—cut through competing priorities and focus the team on what
drives results
What Success Looks Like (Clear Outcomes)
In the first 90 days, you will:
● Audit current performance and define a simple, measurable growth plan
● Tighten ICP and offers (assessments, health checks, POCs/MVPs, phased roadmaps)
● Build reporting that makes pipeline impact undeniable
● Stand up a prioritized channel mix and operating cadence that improves every month
By 6–12 months, you will:
● Deliver a predictable pipeline contribution and improved conversion rates
● Establish Capitalize as a credible voice in automation + AI-enabled transformation
● Build a marketing system that scales without heroics—because the machine works
The Kind of Leader We’re Looking For
● You are performance-driven and allergic to fluff.
● You build systems, not one-off campaigns.
● You can operate hands-on and lead strategically.
● You are energized by automation, experimentation, and accountability.
● You can translate complex work into simple, market-ready stories.
● You care about craft—but you care more about outcomes.
Qualifications
● Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
● 8–12+ years in performance-driven marketing, ideally in professional services, technology,
analytics/automation, or B2B consulting
● Proven track record generating pipeline and revenue impact (not just awareness)
● Deep understanding of funnel mechanics, attribution, experimentation, and optimization
● Experience building and leading high-output marketing teams and vendor ecosystems
● Strong marketing operations capability (automation workflows, reporting, lifecycle, segmentation)
● Comfortable in fast-paced, high-growth, high-accountability environments
● Direct, transparent communicator who takes ownership and drives alignment
If you’re a marketing leader who wants to build a modern demand engine—and you believe automation + AI are the next competitive moat for companies everywhere—we want to meet you.
Flexible, remote-first with hub cities across the U.S. (team collaboration and periodic travel as
needed).
*Candidates must be legally authorized to work in the United States without sponsorship.
Top Skills
What We Do
Capitalize helps organizations radically change the way they make decisions. Using cutting-edge analytics solutions, we uncover, discover, and extract what’s hidden in your data, so you can understand that data, and make informed decisions to improve performance. We focus on providing a complete analytics solution that allows users to get their hands on the right data, at the right time. We can help acquire, prep, blend, analyze, predict, and visualize your data and results immediately. Our philosophy is that each and every client is unique, therefore, the approach must be also. We don’t adhere to a “one size fits all” or a “blanket approach” to help you solve complex problems or make complex decisions. Our consultants have developed extensive expertise across many types of industries and recognize that no 2 companies are alike. We bring our industry knowledge to the table to solve industry-specific challenges facing business decision-makers and recommend the best solution for your company that fits your situation and needs. Our functional expertise: Accounting Tax & Audit Human Resources Engineering Finance (FP&A) Logistics Quality/Maintenance Sales Marketing Geospatial Our industry specialties: Oil and Gas Manufacturing Healthcare Pharmaceuticals Energy Technology Real Estate Industrial Equipment Marketing Sports Higher Ed & K12 Financial Services Logistics Professional Services Retail Construction Advertising Insurance Media Distribution Hospitality
