Director of Marketing

Location: USA East Coast / Western Europe

Kilo is the all-in-one, open-source agentic engineering platform. We're #1 on OpenRouter, have 1M+ active developers, and process over 21 trillion tokens monthly. We're growing fast, shipping constantly, and building in public.

As our first Director of Marketing, you will transition Kilo from week-to-week tactics to a cohesive, high-scale engine. You are the single leader owning strategy and execution across DevRel, Analyst Relations, Product Marketing, and Demand Gen.

Kilo isn't looking for a traditional corporate marketer. We need a technical marketing leader who can go toe-to-toe with senior engineers, craft spicy narratives that cut through the AI hype, and build a durable GTM playbook.

You will be responsible for positioning Kilo as the category-defining AI coding platform against giants and well-funded startups alike.

• Pipeline & Growth: Identify, test, and scale high-ROI channels. You’ll move beyond our current influencer and video success to build a predictable engine for enterprise qualified leads.

• Category Narrative: Sharpen our positioning. You need to define exactly why a developer or CTO chooses Kilo over Cursor or adjacent tools in the AI toolchain.

• Technical Storytelling: Produce bold, "no-fluff" content. You’ll lead the charge in showing (not just telling) how Kilo solves complex architectural problems.

• Full-Stack Leadership: Manage and mentor our expanded marketing team (DevRel, AR, PMM) while staying "T-shaped"—ready to dive deep into execution when needed.

• Analyst & Market Presence: Own our relationship with firms like Gartner and ensure Kilo is top-of-mind for enterprise buyers.

• Deep Technical Acumen: You understand the SDLC, AI tokenomics, and the dev-tool landscape. You can write for an audience that hates being "marketed to."

• Startup Grit: You have a track record of building marketing functions from 0 to 1 in fast-paced, high-agency environments.

• Analytical Rigor: You make decisions based on data, but you have the instinct to move fast even when the data is imperfect.

• Unconventional Thinking: You prefer "spicy," authentic tactics over boring, safe corporate playbooks.

• Communication: Exceptional clarity in a remote-first, asynchronous environment.

• Location: Remote (Strong preference for ET, CT, or Western Europe time zones).

• Week 1: Dive into the product and community. Ship your first impactful marketing initiative.

• Month 1: Be fully self-sufficient. Deliver a data-informed plan for pipeline growth and channel focus that the team is already executing.

• Month 3: Established a durable marketing playbook that looks 6 months ahead. You have successfully sharpened our competitive positioning against the market.

• Year 1: Kilo is recognized as the category leader in AI coding agents, with a scaled, high-ROI engine driving consistent enterprise growth.

We want to be transparent about what it takes to succeed here.

• We Work Exceptionally Hard: We are ambitious, and ambition requires effort. Most people who do not succeed at Kilo fail because they underestimate the work ethic required. We’re not a 9-9-6 shop, but we do expect you to bring energy, intensity, and grit every single day.

• High Accountability: We don't hide behind vanity metrics. You will have a number (WAUzer), and you will be responsible for hitting it.

• A Driven Culture: We foster healthy competition and a shared will to win. We support each other, but we also push each other to be the absolute best.

At Kilo Code, you’ll have a massive impact on the future of how software is built. We value output, autonomy, and a "hungry but humble" mindset. If you’re a technical marketer who wants to lead a rocket ship, we want to talk.