The Role
The Director of Marketing will lead demand generation, brand positioning, and go-to-market strategies for AI-driven healthcare analytics, collaborating closely with cross-functional teams.
Summary Generated by Built In
We’re looking for the optimists, the changemakers, the status quo smashers, and those who reject the very idea of the impossible. At Clarify, we firmly believe that healthcare can (and should) perform better. Our AI-driven healthcare analytics solutions help some of the biggest entities in healthcare pinpoint new ways to do so, starting with their margins and their missions. We’re looking for talented individuals to join us in blueprinting healthcare’s next evolution.
Clarify Health is seeking a Director of Marketing to lead our marketing function and shape the next stage of our growth. This role will initially be hands-on, owning the full marketing engine — from demand generation and campaign execution to brand positioning, content, and go-to-market strategy.
You will partner closely with Sales, Solutions, Product, and Customer Success leadership to drive pipeline growth, elevate Clarify’s brand in the healthcare analytics market, and lay the foundation for a scalable, high-performing marketing organization. As the company grows, you’ll have the opportunity to build and lead a team across demand generation, content, and digital marketing functions.
Does this sound like you?
· You have an enthusiastic, energetic personality, inquiring, investigative mind.
· You enjoy finding data and statistical patterns in large datasets.
· You value working with hardworking, curious, and supportive teammates.
· You embrace change as an opportunity to learn.
· You believe diversity of thought improves our outcomes.
· You have a desire to build technologies that will shape the future.
· You take great care in the details.
The role
- Strategy & Leadership
- Develop and execute Clarify’s AI-first integrated marketing strategy to drive awareness, pipeline, and revenue across payer, provider, and life sciences segments.
- Collaborate with Sales and Product teams to align on go-to-market strategy, messaging, and campaign priorities.
- Define KPIs and reporting to measure marketing performance and ROI, optimizing spend and channel effectiveness.
- Represent Marketing on the commercial leadership team and provide strategic input on growth initiatives.
- Demand Generation & Pipeline Growth
- Own Clarify’s demand generation programs — including email, paid media, webinars, events, and account-based marketing (ABM) — to generate a qualified pipeline for Sales.
- Design, test, and refine multi-channel campaigns that effectively engage and convert key buyer personas.
- Build and maintain alignment with Revenue Operations to ensure accurate funnel tracking, lead scoring, and conversion metrics.
- Brand & Content
- Elevate Clarify’s brand presence through consistent storytelling and positioning across all customer touchpoints.
- Partner with Product Marketing and external resources to create compelling content, case studies, and thought leadership that highlight Clarify’s unique value.
- Manage Clarify’s web presence and digital footprint to optimize SEO and conversion performance.
- Team Development
- Serve as both player and coach: execute independently while designing the org structure for future marketing expansion.
- Identify and manage agency and vendor partners to extend Clarify’s marketing capabilities.
- Recruit, coach, and develop marketing talent as the team grows.
What we are looking for
- 8+ years of progressive B2B marketing experience, ideally in enterprise SaaS or healthcare technology.
- Experience in marketing AI-First solutions and leading an internal AI adoption for commercial GTM teams
- Proven ability to build demand generation programs that directly influence revenue growth.
- Strong strategic and analytical mindset; comfortable setting direction while executing tactically.
- Excellent cross-functional collaboration skills — you thrive in close partnership with Sales and Product.
- Demonstrated experience managing marketing budgets and external partners.
- Exceptional communication skills and a passion for translating complex ideas into compelling narratives.
- Entrepreneurial, resourceful, and comfortable operating in a fast-paced, high-growth environment.
What we offer you
- Competitive compensation (base + bonus)
- Quality health insurance
- Traditional 401K plan
- Vision, dental, disability and life insurance
- Flexible Spending Accounts and Commuter Benefits
- Generous PTO
- Flexibility
- Monthly work-from-home stipend
- Remote friendly
- A collaborative workplace, which will challenge you and celebrate your work
- A chance to learn with and from interesting and enthusiastic colleagues
We believe that a happy, diverse, and impact-driven team is critical to our mission of transforming healthcare. Having a diverse team allows us to bring more ideas to the table when working on lighting the path to higher-value care. We embrace employees and applicants of all backgrounds, including those of traditionally underrepresented groups. With this in mind, we do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, the basis of disability, homelessness, reproductive health decisions or any other federal, state or local protected class.
Top Skills
AI
Healthcare Analytics
SaaS
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The Company
What We Do
Clarify Health provides the breakthrough technology and analytics platform to personalize and optimize patient care journeys. Our purpose-built solutions - developed by a world-class team of data scientists and engineers from the financial services industry, top clinical operations experts, and logistics specialists - are transforming healthcare processes and workflows. Clarify delivers actionable insights that enable physicians, health systems, payers, and life sciences organizations to deliver better care today and evolve for a value-based world.
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