Director of Marketing

What you’ll be doing:

• The Marketing Director will be responsible for developing and executing comprehensive marketing programs focused on building our company's brand presence, generating qualified leads, and driving revenue through targeted ABM campaigns. The ideal candidate will have a proven history in a technology or B2B services industry with expertise in field marketing, digital marketing, brand management and product marketing. This role requires close collaboration with demand generation, sales, and customer engagement teams to deliver high-impact marketing campaigns to potential customers in need of a marketing measurement solution. This role reports to the Vice President of Marketing and requires a dynamic, “can-do” leader who is ready to roll up their sleeves, drive impactful initiatives, enhance team efficiency, and deliver meaningful results.
 
• Strategy & Planning: Partner with the VP of Marketing to design and execute comprehensive marketing campaigns that align with the company's sales objectives and growth goals. Track, analyze and report on campaign effectiveness, making data-driven recommendations for improvement. Partner with head of demand generation, sales, and customer engagement teams to ensure alignment across the buyer’s journey and develop go-to-market strategies that effectively address our target market’s needs.


• Brand Building & Thought Leadership: Lead field marketing and content development programs that enhance Analytic Partners' brand identity and voice, ensuring strong differentiation in the marketplace through strategic messaging and content marketing strategies, including whitepapers, articles, case studies and paid/earned thought leadership pieces. Ensure marketing maintains a leading voice of influence in strategic decision-making.


• Collaboration & Leadership: Work cross-functionally to implement cohesive strategies and hold teams accountable for ongoing improvement. Provide mentorship and foster a collaborative environment to maximize impact.


• Marketing Objectives & Measurement: Define marketing goals and establish mechanisms to evaluate impact on revenue, brand perception, and success metrics. Balance short-term demands with long-term strategic growth and ensure alignment with overall business priorities.

What we look for in you:

• 10+ years of professional marketing experience, with a strong focus on marketing, content development and lead generation for B2B organizations in technology, SaaS, or consulting services industry.
• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Proven experience in running successful multi-channel marketing campaigns and driving revenue through targeted marketing efforts through email, SEM, paid advertising, ABM, and content marketing.
• Strong understanding of technology consulting or SaaS space with the ability to communicate complex service offerings in a clear, compelling way.
• Demonstrated success in lead generation, sales funnel optimization, and campaign management.
• Demonstrated experience in product marketing and sales enablement is a plus.
• Proven ability to define and execute both tactical and strategic marketing initiatives in complex environments.
• Experience developing marketing strategies from the ground up and optimizing organizational processes for efficiency and impact.
• Strong understanding of digital marketing channels, analytics, and measurement of marketing impact.
• Demonstrated ability to lead and inspire others, fostering collaboration and accountability.
• Excellent communication, negotiation, and people skills.