PartySlate

Director of Marketing

Reposted 25 Days Ago

Chicago, IL

Hybrid

120K-150K

Senior level

Consumer Web • Events • Marketing Tech • Productivity • Software • Hospitality

PartySlate is the leading marketplace for people planning weddings and events of all kinds.

The Role

Lead the marketing function, focusing on product marketing, demand generation, and brand strategy, while managing a small team and collaborating cross-functionally.

Summary Generated by Built In

Who We Are

PartySlate is the leading digital platform built for venues and vendors — a better way to streamline photo management, showcase your best work, and attract high-quality leads for all types of events. More than 3.6 million people use PartySlate every year to plan weddings, corporate events, and milestone celebrations, and more than 23,000 venues and vendors have shared over 2.3 million photos & videos to the PartySlate platform. PartySlate continues to disrupt the 800 billion dollar events industry with innovative technology solutions for both people planning events and venues and vendors within the events industry. PartySlate is based in Chicago with talent spread out all across the country, and we are looking to grow our team with passionate, collaborative individuals.

About the Role

As the Director of Marketing, reporting to the COO, you will lead and scale PartySlate’s marketing function across product marketing, demand generation, brand, content, social, and events. This role is pivotal in shaping how we bring our products to market and fuel growth in both our SaaS and marketplace businesses.

We are looking for a marketing generalist with product marketing experience. Your focus will be 50% product marketing, 25% demand generation/growth, and 25% brand, content, social, and events. You’ll partner closely with Product, Sales, and Customer Success to define our value propositions, execute go-to-market strategies, and deliver campaigns that drive pipeline and adoption. You’ll manage a team of two and will be instrumental in building out the marketing team as the company grows.

We’re looking for a marketing leader who is both strategic and hands-on: someone who can craft positioning and messaging, analyze funnel metrics, and jump in to create content or optimize campaigns. Ideally, you are fluent in using AI tools for analysis, content generation, and campaign optimization, and eager to continue exploring how AI can transform modern marketing. If you’re energized by cross-functional collaboration, thrive in ambiguity, and want to make a big impact at a fast-growing SaaS/marketplace company, we want to hear from you.

This is a hybrid position based in Chicago. The role requires in-office presence two days per week at our Chicago office, with the flexibility to work remotely on the remaining days.

The base salary range for this role is $120,000 to $150,000, exclusive of bonus, equity, and other potential compensation.

Key Responsibilities

Lead go-to-market strategy for our SaaS and marketplace products, including positioning, messaging, packaging, and pricing.
Partner with Product and Sales to create compelling collateral, feature launch campaigns, and sales enablement resources.
Drive demand generation campaigns across paid and organic channels to deliver qualified leads and pipeline.
Collaborate with RevOps and Sales on funnel reporting, attribution, and campaign optimization.
Oversee brand and content strategy to ensure consistent storytelling across channels.
Manage development of case studies, blogs, webinars, video, and email campaigns to inspire event professionals.
Grow PartySlate’s social media presence and community engagement.
Support high-impact industry events, partnerships, and company-hosted experiences.
Stay ahead of marketing innovation by actively leveraging AI tools for analytics, content creation, and campaign experimentation.

What you bring

7+ years of B2B SaaS or marketplace marketing experience, with at least 3+ years in a leadership role.
Proven track record in product marketing (positioning, go-to-market, sales enablement)
Hands-on experience in at least two of the following: content marketing, social, brand, demand generation, or events.
Fluency in using AI tools to drive efficiency and creativity in marketing campaigns.
Strong analytical skills, comfortable owning funnel metrics and surfacing insights.
Exceptional collaboration skills with experience working closely with Product, Sales, and Customer Success.
Startup or growth-stage experience preferred.
Passion for the events industry or creative marketplaces is a plus.

Our Commitment to Diversity, Equity & Inclusion

PartySlate is committed to creating a diverse and equitable environment for its employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Top Skills

Ai Tools

Digital Marketing Tools

What the Team is Saying

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The Company

HQ: Chicago, IL

60 Employees

Year Founded: 2015

What We Do

PartySlate is a fast-paced Chicago startup disrupting the $156 billion events industry in the United States. There are 13 million parties per year, produced by over 460,000 venues and vendors. PartySlate connects people planning all types of events — from weddings and corporate events to galas and milestone birthdays — with the venues and vendors who can bring their ideas to life.

Why Work With Us

PartySlate is a team of 60 individuals representing a wide variety of backgrounds and experiences. We work hard, have fun, and focus on results above all else. We are constantly building, measuring, and learning in order to build our brand, grow our digital presence, and deliver powerful results within the $800 billion global events industry.