Director of Marketing

Are you passionate about our mission to empower patients to live their healthiest lives? Do you want to join a dynamic and innovative team that is making a difference in the healthcare industry? If so, you might be the perfect fit for our Director of Marketing position!

As a Director of Marketing, you will have the opportunity to lead our marketing efforts and drive awareness, growth, and customer engagement for our cutting-edge health tech solutions. You will play a key role in shaping our brand, crafting compelling narratives, and developing strategic marketing initiatives that resonate with healthcare professionals and decision-makers.

To excel in this role, you will need to have a strong set of qualities that will enable you to think strategically and execute effectively to close deals. You will also need to have the flexibility to nimbly operate in a fast-paced, agile environment that is constantly evolving. You will be rewarded with a competitive compensation package, a supportive and collaborative culture, and a chance to make a positive impact on the lives of millions of patients.

Areas of Responsibility

• Lead Marketing Strategy: Develop and execute a comprehensive marketing strategy aligned with business goals, focusing on brand awareness, lead generation, and customer acquisition.
• Content & Messaging: Oversee the creation of engaging content (e.g., blog posts, case studies, white papers) that highlights the value of AI-powered insights and value-based care solutions.
• Digital Campaigns: Design and manage digital marketing campaigns across channels, including email, social media, PPC, and SEO, to drive traffic and conversions.
• Customer Insights: Collaborate with sales and product teams to gather customer feedback and market insights, ensuring our marketing efforts meet the needs of healthcare providers.
• Team Leadership: Manage and mentor a growing marketing team, fostering a creative, data-driven, and collaborative environment.
  • Brand Development: Strengthen our brand presence in the health tech space, positioning us as a thought leader in AI-driven healthcare solutions.

Ideal Qualifications for this Position

• 7+ years of marketing experience, with at least 3 years in a leadership role, preferably in health tech or SaaS.
• Proven track record of developing successful marketing strategies in a B2B environment.
• Strong understanding of the healthcare industry, particularly in value-based care, EHR systems, and AI applications.
• Excellent written and verbal communication skills.
• Experience with marketing automation, CRM tools, and data analytics platforms.
• Creative, proactive, and able to work in a fast-paced startup environment.
• Deep understanding of Medicare advantage, traditional Medicare, commercial ACA, and Medicaid program management
• Experience with Risk adjustment, quality measures, and utilization management a plus.
• Customer focus in MSO, Payer, ACO, and chronic care specialty healthcare entities.
• Experience engaging senior finance, risk, and quality ICP’s.

Other Important Information about this Position

• This position may be primarily remote, with some presence in our Denver, Colorado office necessary at times. 
• This position requires regular travel to visit current and potential customers
• The ability to work productively and without interruption or distraction during Mountain Time business hours is essential. 
• Every position requires certain physical capabilities. Credo seeks to make reasonable accommodations that enable individuals with disabilities to perform essential duties when possible. 
• Equal employment opportunity is a fundamental principle at Credo. We are committed to a work environment in which relationships are characterized by dignity, courtesy, and respect. We are committed to nondiscrimination in all business operations.

Salary for this role is $135,000 - $165,000/year plus equity, with final offer based on demonstrated experience 

This job description is not intended to describe in detail the multitude of tasks that may be assigned, but rather to provide a general overview of the expectations and responsibilities of this position. As the nature of business demands change, so may the functions of this position. Additional duties and responsibilities may be assigned.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.