Director of Marketing

About Sensible Care

Sensible Care is the leading comprehensive behavioral telehealth company infusing humanity back into the mental health journey. As a groundbreaking and quickly expanding company, we are looking for exceptionally talented and skilled team members who share our passion and commitment to superior quality care. 

About the Role:

Sensible Care is now hiring a Director of Marketing who will be responsible for developing, communicating and implementing Sensible Care’s unique brand and value proposition to patients and providers, including the patient acquisition experience, growth, performance, content, analytics, CRM.

This role will advise the Senior Leadership team on acquisition activities for other key audiences such as providers and referral partners to drive growth. This role reports to the CEO.

This role is remote with Quarterly travel to Santa Ana, California Headquarters location.

What You’ll Do:

• Develop, execute, and optimize the company's marketing strategy
• Develop a compelling brand and value proposition that is unique and memorable 
• Develop and implement patient acquisition efforts to raise brand awareness 
• Serve as the company's primary copywriter for all patient messaging 
• Expand our customer acquisition efforts across a variety of acquisition channels with a focus on organic (social, search) 
• Optimize growth levels to improve performance throughout the funnel, including A/B testing and creative testing
• Manage the company's website, social media, email marketing, and content marketing efforts
• Build and execute on CRM to improve patient and retention
• Collaborate with the product team on features that drive conversion and improve customer lifecycle/retention
• Manage external marketing vendors and agencies
• Monitor and analyze marketing performance metrics and adjust strategies as needed
• Works with designers and coders to maintain the company's public homepage 
• Maintains and improves our established digital marketing channels, such as SEO and PPC 

What You Need:

• Bachelor's degree in marketing, communications, or a related field; MBA preferred
• 5+ years of experience in marketing for middle-market companies ($10 to $100M revenue range) 
• Leading growth function, preferably with B2B/B2B2C experience
• Proficiency in mid-funnel nurture 
• Expert in mastery of various forms of media, e.g. social media & video 
• Track record optimizing acquisition efforts on a CAC and LTV basis
• Strong analytical and data-driven decision-making skills
• Excellent written and verbal communication skills
• Developing unconventional marketing strategies to communicate value
• Has a mastery of traditional marketing strategies, e.g. SEO, PPC, and email marketing 
• Demonstrated ability to work collaboratively with cross-functional teams
• Experience working in the healthcare industry or with mental health startups is a plus
• A willingness to take initiative and ownership in a small-company environment

What We Offer:

• Base Salary: $125,000 annually + bonus 
• 401(k) account with contribution matching
• Gym membership stipend
• 15 vacation days, 5 sick days, and paid holidays annually
• Health, Dental, and Vision coverage for you and your family
• Virtual and In-person social gatherings and celebrations