Director of Marketing

The role will serve as the primary lead for all marketing functions at AI Squared including product marketing, digital marketing, and corporate marketing. In your role, you will be an expert in generative AI and large language models across a landscape of use cases and be an evangelist of AI squared innovative suite of products.
The ideal candidate is an innovative thinker and a skilled communicator with strong analytical and problem-solving abilities, capable of crafting compelling narratives and conveying complex ideas through clear, impactful messaging and impactful digital campaigns. 

Responsibilities

Oversee all functions of AI Squared marketing including: Event, Digital, Brand + Thought Leadership, Product and Marketing Communications.  Establish key performance indicators and track all marketing efforts and develop and execute against a marketing annual operating plan. 

Overall Marketing Strategy 

• Lead in the development of a cohesive, annual, marketing strategy to combine AI Squared Federal and Enterprise go-to-market efforts.
• Identify and understand key market trends, opportunities and collaborate with product management to develop positioning against the competitive landscape to help guide strategic decisions  
• Drive prioritization of competing initiatives. 

Demand Growth

• Develop and execute compelling digital campaigns that create awareness and drive pipeline.
• Lead data-driven initiatives across paid media, email, and organic channels while defining thought leadership in the space of generative AI / LLMs.
• Help identify and develop the right application product packages, feature sets, product pricing, based on an analysis of data, competitor actions, etc.
• Create and execute the partnership strategies and go-to-market plans for product launches and releases.

Performance & Analytics

• Drive key web performance metrics including increasing organic traffic, lead acquisition, and conversions. 
• Own the entire marketing funnel from total web impressions all the way down to marketing qualified leads (MQLS) and closed won opportunities. 
• Develop comprehensive reporting dashboards to track growth initiatives and inform strategic decisions
• Scale successful programs while maintaining marketing-influenced pipeline and revenue requirements.

Cross-Functional Leadership

• Work with the executive team to align and execute growth strategies for all AI squared initiatives
• Partner with product and sales to ensure all acquisition programs accurately reflect our Enterprise brand and voice. 
• Lead sales enablement by creating compelling and easy-to-understand product content for Sales and Presales including sales training on product, positioning, competitive analyses, FAQs, and sales playbooks.
• Evangelize company and product with customers, industry analysts, press, and executives at various events.
• Be the voice of the market to effectively communicate areas of growth and GTM strategies both internally and externally 

Requirements

Experience

• 7+ years of growth marketing experience, preferably in B2B technology
• Ability to understand and execute B2B marketing, prior B2B marketing experience is required. Strong drive with ability to take ownership to accomplish objectives.
• Deep expertise in performance marketing across paid social, paid and organic search, and emerging digital channels channels
• Experience in product marketing and competitors’ positioning, as well as creating new market categories for disruptive products. 

Technical Skills

• Advanced proficiency in building and managing website and analytics platforms (Google Analytics, Wordpress, etc.)
• Significant experience in analytics, AI/ML, deep learning, generative AI and related data science is highly preferred.
• Strong understanding of email marketing automation and CRM systems (Hubspot, Salesforce)
• Ability to analyze digital landscape and implement effective SEO and SEM strategies to gain market traffic 
• Attention to technical detail with the ability to translate technical product capabilities into compelling customer benefits.

Essential Qualities

• Strong problem-solving skills and bias for action – you have the ability to navigate both business and technical domains.
• Collaborative spirit to effectively work with sales and product management to achieve company goals
• Excellent verbal and written communication and presentation skills, including strong executive presence.