Director of Marketing

Kyo is a leading ABA (Applied Behavior Analysis) healthcare company dedicated to providing effective therapy services to children and adolescents with autism spectrum disorders. We are committed to making a positive impact on the lives of individuals and their families by delivering personalized and evidence-based treatments. As we continue to expand our operations, we are seeking a highly skilled and motivated Director of Contracting and Growth to join our team.

The Director of Marketing at Kyo is a leadership position reporting to the Chief Growth Officer. The Director is responsible for enabling Kyo’s growth through marketing strategy, initiatives, digital and field campaigns, and marketing administration including budget and team management.

Candidates must reside in one of the following states to be eligible: CA, WA, OR, UT, CO, AZ, TX, GA, FL, SC, TN, IN

Salary Range: $120-135k DOE

Responsibilities:

• Develop and implement a cohesive, integrated, and strategic marketing plan designed to achieve Kyo’s corporate goals; Present marketing management and performance to senior leadership and Board of Directors
• Set measurable objectives and key performance indicators (KPIs) to track marketing effectiveness
• Lead digital marketing initiatives, including SEO, content marketing, email marketing, social media, and PPC campaigns
• Manage, mentor, and motivate the marketing team and cross-functional collaborators
• Conduct market research and competitive analysis to identify trends, customer preferences, and areas for improvement
• Utilize data to inform marketing decisions, campaigns, and strategies
• Plan and oversee the execution of marketing campaigns, including recruiting, referral partner, and digital campaigns
• Collaborate with the sales and client services team to ensure marketing efforts are driving lead generation and customer conversion
• Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic goals
• Evaluate ROI on marketing investments and adjust strategies as needed
• Work closely with other departments and act as a liaison between the marketing department and other company leaders
• Manage an ecosystem of vendors/contractors, including those focused on design, copywriting and PR
• Other responsibilities and projects as assigned by the Chief Growth Officer

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master's degree preferred)
• 4+ years of experience in marketing, with at least 2 years in a leadership role
• Strong understanding of marketing strategies across channels including digital and field marketing in collaboration with Sales; Strong interest in healthcare services (some experience in healthcare preferred)
• Proven track record in developing and executing successful marketing campaigns
• Proficiency with marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot, Salesforce)
• Ability to independently analyze the business, develop plans and projects, and drive projects independently
• Strong organization and verbal communication skills with attention to detail
• Ability to collaborate effectively across different levels of the organization
• Ability to work in a rapid-paced startup environment, remaining focused and composed in stressful situations
• Eligible to work in the US