Director, Marketing

Posted 16 Hours Ago
Be an Early Applicant
Hiring Remotely in US
Remote
7+ Years Experience
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Dotdash Meredith is America’s largest digital and print publisher.
The Role
The Director of Marketing leads proposal processes and vertical strategy for advertising partners in specific consumer goods sectors. Responsibilities include crafting compelling proposals, collaborating with various departments, communicating opportunities to the sales team, and developing strong relationships with sales personnel to support client engagement.
Summary Generated by Built In

About The Team: | The Team and/or Brand.

  • Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Home/Household & Pet CPG/Auto vertical 

  • Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to create sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles

  • Brand Communication: Lead internal conversations with Dotdash Meredith brands and verticals to communicate high-value opportunities to the Drink sales team on a regular basis

  • Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly

  • Cross-Department Communication: Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals effectively communicate our unique value proposition

  • Sales Partnership: Develop strong relationships with the sales team to become experts on their business; provide support on client calls, as needed

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

80% Proposal Development

20% Presentation Development 

The Role’s Minimum Qualifications and Job Requirements

Education:

  • Bachelor's degree preferred.

Experience:

  • 5 - 7 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Home, Household CPG, Pet CPG, and Auto Category is a plus 

Specific Knowledge, Skills, Certifications and Abilities:

  • Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)

  • You’re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences

  • You have an understanding of digital advertising landscape, products, and trends; understanding of print and/or programmatic marketplace is a plus

  • You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward

  • You are comfortable working in a fast paced environment

% Travel Required (Approximate): 5%

What the Team is Saying

Vlada
Brian
Nabil
The Company
HQ: New York, NY
3,500 Employees
Hybrid Workplace
Year Founded: 1996

What We Do

Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

Why Work With Us

Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.

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Dotdash Meredith Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQNew York, NY
Birmingham, AL
Chicago, IL
Des Moines, IA
Los Angeles, CA
Seattle, WA
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