Responsibilities
- Develop, refine and execute Cellares’ marketing strategy
- Build, lead and grow Cellares’ marketing team
- Conduct market research and voice of customer (VOC) exercises to inform marketing roadmap. Collect user needs and derive insights for key internal stakeholders (R&D, manufacturing, process sciences, quality, regulatory, …) to increase market access and better serve Cellares customers
- Identify new product/service opportunities and develop plans for capitalizing on them
- Create and refine powerful and strongly differentiated messaging
- Deploy messaging through a wide variety of channels consistently and with attention to detail
- Build a unique and constantly improving, holistic customer experience starting from the first touch points through to project implementations, incorporating intelligent feedback mechanisms throughout
- Ensure strong brand awareness through PR (articles, interviews, awards, press releases, …) Conference presence (booths, presentations, panels, posters) Social media presence (LinkedIn in particular) Educational events (webinars, seminars and summits)
- Create world-class marketing collateral; including but not limited to, scientific publications (proprietary and 3rd party), whitepapers & applications notes, high quality photography, videography and webinars
- Responsible for developing & managing the company website in close collaboration with the internal team and external agency (incl. web design & SEO)
- Enable strong revenue growth through metric-driven sales-enablement activities; including but not limited to, lead generation, account based marketing (email campaigns, targeted LinkedIn campaigns), generation of marketing collateral (one pagers, app notes, …), creation of BD/sales strategy & sales decks, training of the BD/sales team, proposal / contract generation
- Forge and lead marketing collaborations (co-branding, co-marketing)Ensure successful launch of Cellares’ products and services.
- Drive collaboration between the commercial teams and other disciplines within Cellares.
- Analyze metrics to constantly evaluate and improve the effectiveness of the programs.
- Flawless project management of internal team and network of other service providers to deliver on time, on budget and high quality initiatives.
Requirements
- 10+ years of leadership experience in marketing roles
- Intrinsically motivated leader with strong work ethic and attention to detail
- Experience working within the life sciences industry is required. In-depth knowledge of cell and gene therapy markets is preferred
- Strong experience with Account Based Marketing (ABM)
- BS or MS in either business, marketing, life sciences or relevant advanced degree
- Strong people and leadership skills
- Excellent communication skills both verbal and written
- Strong organizational, presentation and interpersonal skills (high EQ)
- Self-awareness, integrity, authenticity, and a growth mindset
- Ability to assess customer needs and market trends within the context of product and business capabilities
- Ability to translate this assessment into a concrete and actionable plan and execute said plan
- Ability to work collaboratively across many technical and service functions
- Clear understanding of the interrelationship between marketing, lead generation and business development
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What We Do
Cellares is revolutionizing cell therapy manufacturing. We are developing a one-of-a-kind solution, The Cell Shuttle, to overcome the challenges associated with manufacturing so these life-saving therapies are affordable and widely available to patients who can benefit. The clinical impact of cell therapy in treating cancer has been proven, but this therapeutic approach has several limitations, especially in manufacturing, leaving extremely sick patients waiting for treatment and desperate for hope. Since cell therapy is currently produced for a single patient at a time, it is expensive to manufacture, requiring significant time and resources, and is difficult to scale. Preclinical and clinical scientists, as well as commercial cell therapy manufacturers also lack the options to fully automate their manufacturing process quickly, safely, cost-effectively and at the scale they need. The Cell Shuttle is an automated and closed end-to-end manufacturing solution that is flexible and scalable, enabling customers to run exact processes specified for their cell therapy. Compared with the current manual manufacturing processes for cell therapy, the Cell Shuttle’s next-generation automated manufacturing solution has 10 times the scalability (meaning 10 times more patient doses can be produced simultaneously), enables a three-fold reduction in process failure rates and will reduce the per-patient manufacturing cost by up to 70 percent for most processes.
