About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Lead the marketing function for a software company, covering positioning, demand generation, launches, sales materials and lifecycle programs. The role is hands-on and judged by the qualified opportunities it delivers to revenue colleagues, and it reports to the company's chief executive.
What you'll do
- Set positioning and messaging for the company's product lines and how they sell together.
- Write core marketing narrative across the website, pitch materials, one-pagers and launch copy.
- Provide market-side input into pricing and packaging.
- Deliver a steady monthly flow of qualified prospects to the sales team against a target.
- Choose and run marketing channels suited to developer and engineering audiences, including content, search, paid, partners, outbound support and events.
- Set up tracking across the full funnel in the CRM so each channel's origin, stage progress and acquisition expense can be reviewed.
- Organize release announcements and campaign rollouts from concept through to going live.
- Manage the website, newsletter, social channels, events and developer community.
- Decide which events and partnerships are worth investing in and stop those that are not.
- Assemble customer evidence such as case studies, performance benchmarks and testimonial quotes for sales use.
- Prepare sales presentations, competitor comparison sheets and guidance for handling common buyer objections, in partnership with revenue colleagues.
- Design automated email sequences that guide new registrants and people on waitlists toward engagement and a sales conversation.
- Agree with product and revenue colleagues on what counts as an engaged user and a lead ready for sales.
- Report on conversion from signup to activation to paid, and work to improve it.
Requirements
What we're looking for
- Experience owning all aspects of marketing, including content and social media, rather than demand generation alone.
- Recent experience owning marketing or growth at a small, early-stage company.
- Practical familiarity with customer relationship software and marketing automation platforms.
- Experience running both product-led and sales-led go-to-market motions, with campaigns converting into deals.
- Ability to work fully onsite in San Francisco.
Bonus points
- Experience at a developer tools, AI infrastructure or voice AI company.
Benefits
Compensation and benefits
- Base salary: USD 175,000 to 250,000 per year
- Equity
Location and work model
- San Francisco, California, United States
- On-site, five days per week in the office
- Full-time
Skills Required
- Experience owning all aspects of marketing, including content and social media, rather than demand generation alone
- Recent experience owning marketing or growth at a small, early-stage company
- Practical familiarity with customer relationship software and marketing automation platforms
- Experience running both product-led and sales-led go-to-market motions, with campaigns converting into deals
- Ability to work fully onsite in San Francisco
- Experience at a developer tools, AI infrastructure, or voice AI company
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
