The Role
Leads the company’s direct-to-consumer marketing engine, managing paid and offline lead-generation channels, budgets, agencies, vendors, and staff. Owns performance metrics including cost per lead, appointments, and sales; improves lead quality and conversion with call center and sales teams; develops offers and messaging; tests new sources; and supports expansion into new markets.
Summary Generated by Built In
Job Title: Director of Marketing – Home ImprovementAbout UsWe are an established, fast-growing home improvement company specializing in bathroom remodeling. Our business runs on a steady flow of quality leads, and we are looking for a marketing leader who knows how to produce them, scale them, and make every dollar count.The RoleThis is not a typical marketing job. We need a proven lead generator: someone who has built and scaled direct-to-consumer lead programs and can show the numbers to prove it.
Experience in home improvement, especially 1-day or 2-day bath remodeling, is a big plus. We're also open to strong lead generation leaders from other industries, such as HVAC, roofing, windows, insurance, home security, financial services, or other in-home or appointment-based sales models.
You'll need to understand how a lead becomes an appointment, how an appointment becomes a sale, and how cost per lead, cost per appointment, and cost per sale fit together. You will own our marketing engine from strategy through execution and report directly to ownership.What You'll Do
Whether you've spent your career in home improvement or built lead engines in another industry, what matters most is that you know how to generate quality leads at scale. You are competitive, honest, and relentless about results, and people enjoy working with you. If you're ready to make a real impact, we want to talk to you.What We Offer
We are an equal opportunity employer.
Experience in home improvement, especially 1-day or 2-day bath remodeling, is a big plus. We're also open to strong lead generation leaders from other industries, such as HVAC, roofing, windows, insurance, home security, financial services, or other in-home or appointment-based sales models.
You'll need to understand how a lead becomes an appointment, how an appointment becomes a sale, and how cost per lead, cost per appointment, and cost per sale fit together. You will own our marketing engine from strategy through execution and report directly to ownership.What You'll Do
- Build, manage, and grow lead generation across all channels, including paid search, paid social, TV, radio, direct mail, events, home shows, retail partnerships, canvassing, and third-party lead sources
- Own the marketing budget and hold every channel accountable for cost per lead, set rate, issue rate, and cost per sale
- Work closely with the call center and sales teams to improve lead quality, speed to lead, and close rates
- Manage agencies, vendors, and internal marketing staff
- Track performance daily and make fast, data-driven decisions
- Develop offers, promotions, and messaging that drive response in a competitive market
- Find and test new lead sources while scaling what works
- Support expansion into new markets as we grow
- 5+ years of marketing leadership with a direct focus on lead generation (required)
- A proven record of growing lead volume while lowering acquisition costs, with results you can quantify
- Experience in home improvement, especially 1-day or 2-day bath remodeling (strongly preferred, not required)
- Background in high-volume, direct-to-consumer, or in-home sales environments
- Strong command of paid search, paid social, and offline channels, plus the analytics behind them
- Hands-on experience with CRMs and marketing platforms such as [Salesforce, HubSpot, LeadPerfection, Google Ads, Meta Ads]
- Comfortable managing a significant budget and owning the results
- A leader who rolls up their sleeves, moves fast, and thrives under pressure
Whether you've spent your career in home improvement or built lead engines in another industry, what matters most is that you know how to generate quality leads at scale. You are competitive, honest, and relentless about results, and people enjoy working with you. If you're ready to make a real impact, we want to talk to you.What We Offer
- Competitive base salary with performance-based bonuses
- [Health, dental, and vision insurance]
- [401(k) with company match]
- [Paid time off]
- Direct access to ownership and real influence on the direction of the company
- Room to build, lead, and grow with us
We are an equal opportunity employer.
Skills Required
- 5+ years of marketing leadership focused on lead generation
- Proven record of increasing lead volume while reducing acquisition costs, with quantifiable results
- Experience in high-volume, direct-to-consumer, or in-home sales environments
- Strong command of paid search, paid social, offline marketing channels, and related analytics
- Hands-on experience with CRM and marketing platforms such as Salesforce, HubSpot, LeadPerfection, Google Ads, and Meta Ads
- Experience in home improvement, particularly one-day or two-day bath remodeling
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The Company
What We Do
Bath Planet of Western PA provides affordable acrylic bathroom remodeling solutions and refit systems. Our aim is to design The Bath of Your Dreams while keeping it comfortable. Our in-home design consultants will sit down with you and walk you through your custom bath remodel. We proudly hold the Good Housekeeping Seal and provide all of our customers with a Lifetime Warranty on both our products and the labor in installing them. Everything Bath Planet has to offered is 100% Manufactured in the U.S.A.
