The Role
Develop and execute marketing strategies for residential construction projects, overseeing brand management, digital marketing, content, public relations, advertising, market research, budgeting, and performance reporting. Lead and mentor the marketing team while using data to improve campaigns, generate leads, strengthen brand recognition, and support company growth.
Summary Generated by Built In
Director of Marketing
DISHER is currently partnering with the largest residential production home builder in West Michigan on their Director of Marketing opportunity. In this role, you will develop and implement the marketing strategies and initiatives that will drive growth and brand recognition. You will collaborate with cross-functional teams to promote our residential construction projects, engage with potential buyers, and establish a strong presence in the market.
What it's like to work here:
This organization is built on being entrepreneurial, collaborative, and people-first, the kind of place where your ideas are heard by ownership directly and where your work translates into tangible results in the communities where people live.
What you will get to do:
- Create and implement a marketing strategy that aligns with the company's objectives and growth plans for residential construction projects.
- Oversee brand development and management, ensuring brand consistency across all marketing materials and touchpoints.
- Lead the digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns to drive online visibility and lead generation.
- Develop compelling content, including blog posts, videos, and infographics to educate and engage our target audience.
- Conduct market research and analysis to identify industry trends, customer preferences, and competitive landscape, using insights to inform marketing strategies.
- Manage public relations activities, including media relations, press releases, and community outreach, to enhance the company's image and reputation.
- Oversee advertising campaigns and promotions, both online and offline, to reach potential customers effectively.
- Develop and manage the marketing budget, ensuring cost-effective strategies that provide a strong ROI.
- Build and manage a high-performing marketing team, providing guidance, coaching, and mentorship to team members.
- Monitor, measure, and report on the effectiveness of marketing initiatives, using data to refine and improve strategies.
What will make you successful:
- Bachelors degree in marketing, business, or related field.
- At least 7 years of marketing experience, with at least 3 in a leadership role.
- Strong understanding of digital marketing and social media platforms.
- Exceptional project management and team leadership skills.
- Excellent communication, negotiation, and interpersonal abilities.
- Data-driven and results-oriented mindset.
- Willingness to be onsite 5 days/week.
- Must have the current and continuing right to work in the United States of America without restrictions or expirations.
Skills Required
- Bachelor's degree in marketing, business, or a related field
- At least 7 years of marketing experience
- At least 3 years of marketing leadership experience
- Strong understanding of digital marketing and social media platforms
- Project management and team leadership skills
- Excellent communication, negotiation, and interpersonal abilities
- Data-driven and results-oriented mindset
- Willingness to work onsite five days per week
- Current and continuing right to work in the United States without restrictions or expirations
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The Company
What We Do
DISHER is a professional engineering services and product development company. They provide innovation and design, product development, and manufacturing support services to Fortune 500 companies, suppliers, and independent inventors. Additionally, the company offers staffing and consulting services, helping clients across various industries including medical device, automotive, and aerospace turn ambitious projects into completed realities.
