The Role
Leads marketing forecasting, budget alignment, and ROI strategy across more than 40 branches. Develops performance models predicting appointments and sales, manages marketing spend against targets, partners with FP&A and senior marketing leadership, and trains Divisional Marketing Managers on budget optimization. The role requires advanced Excel, Databricks, and Power BI skills, with preferred experience using AI and machine learning for performance forecasting.
Summary Generated by Built In
Position: Director of Marketing Strategy
Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)
Who We Are:
West Shore Home is one of the fastest-growing home improvement companies in the country, delivering high-quality, convenient remodels in Bathrooms, Flooring, Windows, and Doors across 40+ locations and counting. With over 3,000 employees and a rapidly expanding footprint, we're building the marketing infrastructure to match our growth — and this role sits at the center of it.
Purpose of Position:
As Director of Marketing Strategy you'll own the forecasting, budget alignment, and ROI strategy for marketing spend across all 40+ branches nationwide — directly shaping how we hit company-wide Net Sales targets. You'll lead a team of Divisional Marketing Managers, report to the VP of Marketing Planning and Analytics, and serve as the analytical backbone connecting local marketing execution to national strategy.
This is a strong fit for marketing analytics leaders coming from multi-location, franchise, or home services businesses who are fluent in marketing mix modeling, media attribution, budget forecasting, and cross-functional P&L ownership — and who want to build that function at scale inside a company still in high-growth mode.
Key Role Accountabilities:
- Serve as the primary interface between Marketing and FP&A and supports the Marketing team and through creating and managing the marketing forecast models.
- Collaborate with senior level marketing leaders on the overall marketing strategy and approach to determine budget plans and performance expectations.
- Utilize historical marketing performance data to develop long-term budget plans and forecasts to showcase spend and appointments per day by product vertical at each branch location. Take necessary action to add or reduce spend levels for different marketing sources to ensure that spend remains close to the budget and on track to achieve the company appointment targets.
- Develop data-driven forecasts to accurately predict the appointment and sales volumes expected from the marketing plan utilizing historical performance data.
- Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets with the goal of achieving the sales target at the lowest possible marketing cost.
Minimum Requirements:
- 5+ years of experience with forecasting and modeling for performance based marketing.
- Bachelors Degree, required.
- Proven experience developing and executing efficiency improvement plans to streamline the marketing budgeting and target-setting process through automations. Previous experience utilizing AI and ML in performance modeling and forecasting, preferred
- Advanced proficiency in Excel, required. To note, this role will require significant analysis and data structuring using Excel.
- Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI, required.
Benefits:
- Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
- 401(k) Retirement Plan with company match
- HSA plan with company match
- Paid holidays and paid time off (PTO)
- Employee Referral Program
- Employee Discount Program
- Paid training and unlimited professional growth potential
Please note: Applicants must be authorized to work in the United States at the time of their application on a full-time basis. The Company will not sponsor applicants for work visas.
Culture and Community:
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/
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It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.
Skills Required
- 5+ years of experience with forecasting and modeling for performance-based marketing
- Bachelor's degree
- Experience developing and executing efficiency improvement plans for marketing budgeting and target-setting processes through automation
- Advanced proficiency in Microsoft Excel
- Advanced proficiency with data analysis and performance forecast modeling using Databricks and Power BI
- Experience utilizing artificial intelligence and machine learning in performance modeling and forecasting
- Authorization to work full-time in the United States without visa sponsorship
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The Company
What We Do
West Shore Home is a technology-enabled American home remodeling company founded in 2006 by B.J. Werzyn. The company specializes in high-quality bathroom, window, door, and flooring remodeling services. It utilizes full-time employee installation teams and proprietary digital measurement technology to simplify the remodeling process for homeowners, focusing on faster installations, clearer communication, and greater consistency across every project nationwide.
