The Role
The Director of Marketing leads the marketing strategy and performance initiatives for Traders Village, managing multi-channel campaigns and agency relations to drive attendance and revenue.
Summary Generated by Built In
Director of Marketing, Strategy & Performance
Traders Village
Traders Village is seeking a Director of Marketing, Strategy & Performance to lead enterprise marketing strategy, agency management, brand standards, performance reporting, and cross-market coordination across our locations.
This role is responsible for driving attendance, traffic, customer engagement, vendor participation, and revenue through coordinated marketing strategy, events, promotions, and operationally aligned execution.
You will partner closely with the President, General Managers, agency partners, and market-level marketing teams to help shape large-scale public experiences that people actually attend — not just scroll past.
This is not a remote role. This is not a purely digital marketing role.
We are looking for someone who understands live operations, experiential marketing, customer behavior, vendor engagement, public-facing events, and how marketing translates into real-world traffic, energy, dwell time, and revenue.
What You’ll Do
Traders Village operates large-scale marketplace and entertainment destinations combining shopping, food, rides, festivals, concerts, and community events into a unique customer experience serving hundreds of thousands of guests annually.
If you enjoy fast-moving, customer-facing environments and want to help create experiences people remember long after the weekend is over, we’d like to hear from you.
Traders Village
Traders Village is seeking a Director of Marketing, Strategy & Performance to lead enterprise marketing strategy, agency management, brand standards, performance reporting, and cross-market coordination across our locations.
This role is responsible for driving attendance, traffic, customer engagement, vendor participation, and revenue through coordinated marketing strategy, events, promotions, and operationally aligned execution.
You will partner closely with the President, General Managers, agency partners, and market-level marketing teams to help shape large-scale public experiences that people actually attend — not just scroll past.
This is not a remote role. This is not a purely digital marketing role.
We are looking for someone who understands live operations, experiential marketing, customer behavior, vendor engagement, public-facing events, and how marketing translates into real-world traffic, energy, dwell time, and revenue.
What You’ll Do
- Lead annual marketing planning across all Traders Village locations
- Develop campaigns, promotions, events, and initiatives that drive attendance, engagement, and revenue
- Manage agency relationships, media planning oversight, creative approvals, and marketing accountability
- Develop KPI frameworks and performance reporting tied to business outcomes
- Translate marketing data into actionable business insight and operational recommendations
- Oversee marketing budgets, ROI visibility, and performance analysis
- Coordinate marketing activity across paid media, CRM, website, social media, events, PR, and local execution
- Maintain brand standards and campaign consistency across all markets
- Support customer engagement, retention, and CRM initiatives
- Partner closely with General Managers to align marketing strategy with operational realities and local market opportunities
- Support cross-market collaboration and best-practice sharing across locations
- Oversee public relations, earned media, and crisis communication coordination
- Support website and e-commerce performance as key customer engagement channels
- 7+ years of marketing leadership experience
- Experience managing multi-channel campaigns, events, promotions, or customer engagement initiatives
- Strong understanding of budgeting, KPI development, analytics, and performance reporting
- Experience managing agencies, media vendors, and external partners
- Experience operating in multi-location or operationally complex environments strongly preferred
- Ability to balance strategy, analytics, coordination, and practical execution
- Strong communication and organizational leadership skills
- CRM and customer lifecycle marketing experience preferred
- Experience supporting executive-level reporting and strategic planning preferred
- Experience in entertainment, hospitality, retail, attractions, tourism, fairs, festivals, live events, or other high-volume consumer-facing environments preferred
- Bilingual English/Spanish communication skills preferred
- Understands that successful marketing is not measured only by clicks and impressions, but by real-world business outcomes
- Comfortable operating in a collaborative but accountable environment
- Able to work across multiple markets while collaborating with strong operational leaders
- Capable of coordinating strategy and performance without losing sight of local customer experience
- Understands that vendor participation and engagement contribute directly to the energy and success of the marketplace
- Full-time
- Reports to the President of Traders Village
- Multi-location responsibility
- Some travel between locations required
- This is an on-site operational leadership role and is not a remote position
- Weekend and event availability are required
- Compensation: $120,000–$140,000 depending on experience and qualifications
Traders Village operates large-scale marketplace and entertainment destinations combining shopping, food, rides, festivals, concerts, and community events into a unique customer experience serving hundreds of thousands of guests annually.
If you enjoy fast-moving, customer-facing environments and want to help create experiences people remember long after the weekend is over, we’d like to hear from you.
Skills Required
- 7+ years of marketing leadership experience
- Experience managing multi-channel campaigns, events, promotions, or customer engagement initiatives
- Strong understanding of budgeting, KPI development, analytics, and performance reporting
- Experience managing agencies, media vendors, and external partners
- Experience operating in multi-location or operationally complex environments
- Able to work across multiple markets while collaborating with operational leaders
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The Company
What We Do
Traders Village is a large marketplace and entertainment venue with locations in Texas, offering attractions like rides, food stands, and concessions.
