Director of Marketing & Sales

Posted 2 Days Ago
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Leesburg, FL, USA
In-Office
110K-110K Annually
Senior level
Healthtech
The Role
Leads marketing and sales for independent living residences, overseeing occupancy development, annual marketing plans, advertising, referrals, events, lead generation, budgets, CRM data, prospect follow-up, reporting, and sales-team performance. The role requires achieving sales goals while coordinating with senior living leadership and supporting a hospitality-focused resident experience.
Summary Generated by Built In

If you enjoy working with older adults, caring for and talking with them, learning from their stories and seeing them smile, this is the job of a lifetime. At Lake Port Square, you can jump-start a senior living career or build the one you have. You’ll grow, advance, and gain knowledge in senior services — one of the fastest-growing career fields in the country.

You’ll join a team that’s passionate about working with seniors and making them our top priority. We’re committed to delivering the very best resident-centered care and providing high-quality hospitality through our Extraordinary Impressions program. With integrity, a solid work ethic and empathy for older adults, you can create a long, satisfying, and fruitful senior living career at Lake Port Square.

What You Will Do:

The Director of Marketing and Sales is responsible for planning, developing, directing and coordination of all aspects of selling and marketing the independent living residences. Responsibilities include direct sales, managing team performance as well as the lead generation program, including advertising, referral development and event programs.

Job Type Full Time 

Salary $110,000 annually

Competitive commission & bonus structure

Some Responsibilities:

  • Plans, develops and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with Senior Housing Marketing and Sales team members.
  • Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan.
  • Develops and manages the Promotion and Sales budget.
  • Ensures timely and accurate input as appropriate into C3 Leads and C3 LinC or other community specific systems.
  • Maintains effective communication with the Executive Director and other leadership team members.
  • Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames.
  • Drives the performance of Residency Counselors, Marketing Assistant and other associates in the office to meet business needs which may include evenings, weekends and holidays.
  • Prepares and maintains accurate and timely reports as required.

What We’re Looking For:

  • Bachelor’s degree in Business Administration, Marketing, or a related field preferred.
  • Minimum 5 years of experience in sales and marketing, preferably in senior living, healthcare, or hospitality industries.
  • Proven track record of meeting and exceeding sales goals.
  • Proficiency with CRM systems, Salesforce preferred
  • Proficiency with Microsoft Office Suite products
  • Successful Completion of Background Screening through AHCA - https://info.flclearinghouse.com

Our Culture: Hospitality & Whole‑Person Wellness

We are deeply committed to a culture of hospitality—treating residents, coworkers, and guests with warmth, respect, professionalism, and care.

We also embrace a whole‑person wellness philosophy, supporting residents across the eight dimensions of wellness: Emotional, Environmental, Health Services, Intellectual, Physical, Social, Spiritual, and Vocational. 


Why You’ll Love Working Here:

We don’t just care for our residents — we care for our team. Here’s how we show it:

  • Extraordinary Reward Points to recognize your hard work.
  • Free & Confidential Employee Assistance Program for life’s challenges.
  • Employee-Led Committees to ensure your voice is heard.
  • DailyPay so you can manage your earnings on your schedule.
  • Paid Training, Paid Time Off, and Paid Holidays.
  • Comprehensive Benefits Package including Medical, Dental, Vision, Life Insurance, Disability, and 401(k).
This position requires a Level 2 Background Screening through Florida's Care Provider Background Screening Clearinghouse. Applicants can learn more about the screening process, disqualifying offenses, exemptions, and timelines at:  
https://ahca.myflorida.com/backgroundscreening

EEO Employer

Lake Port Square is an EEO Employer

Skills Required

  • Bachelor's degree in Business Administration, Marketing, or a related field
  • Minimum 5 years of experience in sales and marketing
  • Proven track record of meeting and exceeding sales goals
  • Proficiency with CRM systems
  • Proficiency with Microsoft Office Suite products
  • Successful completion of AHCA Level 2 background screening through Florida's Care Provider Background Screening Clearinghouse
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The Company
150 Employees

What We Do

The Avalon of Auburn Hills is a senior-living community offering assisted living, specialized memory care for people with Alzheimer’s disease and related dementias, and short-term respite stays. Its services include support with daily activities such as bathing, dressing, and medication reminders, while helping residents maintain dignity, independence, and quality of life. Respite residents receive the same care, amenities, and life-enrichment as other residents.

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