Director - Marketing Performance Management & Analytics

Posted 11 Days Ago
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New York, NY, USA
Hybrid
Senior level
Fintech • Financial Services
The Role
Lead GCSM Performance & Analytics to synthesize marketing performance across channels, drive measurement modernization and automation (LUMI, Power Automate, Power BI, Excel), champion GenAI adoption, influence executive decision-making, and build a high-performing analytics team.
Summary Generated by Built In

American Express Global Commercial Services (GCS) offers powerful backing and support that helps companies of all sizes gain financial savings, control, and efficiency. We provide a suite of payment and lending products, solutions for travel and everyday business spending, cross-border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end marketing strategy and distribution plan for our prospect & customer segments around the world.

This Director will lead the Performance & Analytics team within GCSM Global Investments & Marketing Enablement, owning the end-to-end performance narrative for our marketing organization. You will be the single voice ensuring leadership sees the full picture of marketing performance — not just the individual campaigns or channels, but how it all comes together. Equally important, you will lead the modernization of how we measure, report, and discuss results — evolving the structure and content of our discussion while driving automation through LUMI, Power Automate, and Power BI, and championing GenAI adoption across our processes.

This is a high-visibility role with direct exposure to GCSM senior leadership and the chance to shape how an entire marketing organization understands and acts on performance. You'll also be at the forefront of bringing GenAI and automation into a function that's ready for transformation.

Responsibilities

Key Responsibilities

  • Own the GCSM performance narrative — be the single point of synthesis ensuring leadership sees how marketing is performing in totality, not just channel by channel
  • Influence how the organization talks about performance — partner with marketing leaders to align measurement frameworks with how they make decisions, while raising the organization's analytical rigor
  • Lead the automation agenda for marketing performance reporting — drive material productivity gains through LUMI, Power Automate, Power BI, and structured Excel modeling
  • Champion GenAI adoption — identify, pilot, and scale AI use cases across performance management, reporting, and insight generation
  • Lead and develop a high-performing team — setting the vision, raising the analytical bar, and building bench strength for the future of performance management at GCSM
Qualifications

Minimum Qualifications:

  • Track record of delivering measurable productivity gains through automation (e.g., hours saved, processes eliminated, cycle time reduced)
  • Exceptional storytelling and executive communication — proven ability to synthesize complex, multi-source performance data into a clear executive narrative that drives decisions
  • Demonstrated experience deploying or piloting GenAI tools in an analytics or reporting context
  • Experience leading and developing analytics teams
  • Strong financial acumen and experience with marketing measurement plans and metrics
  • Strong influence management across executive levels and diverse functions
  • Demonstrated change management experience — the ability to define what success looks like, develop a roadmap to achieve it, and drive the organization to realizing it

Preferred Qualifications: 

  • 8+ years of experience in analytics with advanced proficiency in Excel, Power BI, and Tableau; hands-on experience with workflow automation tools (Power Automate, LUMI, or equivalent)

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About Us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About the Team

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster.


The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​

Skills Required

  • Track record of delivering measurable productivity gains through automation (hours saved, processes eliminated, cycle time reduced).
  • Exceptional storytelling and executive communication; synthesize multi-source performance data into clear executive narratives.
  • Demonstrated experience deploying or piloting GenAI tools in an analytics or reporting context.
  • Experience leading and developing analytics teams.
  • Strong financial acumen and experience with marketing measurement plans and metrics.
  • Strong influence management across executive levels and diverse functions.
  • Demonstrated change management experience; define success, build roadmaps, drive organizational adoption.
  • Employment eligibility to work with American Express in the United States (no visa sponsorship).
  • 8+ years of analytics experience with advanced proficiency in Excel, Power BI, and Tableau; hands-on experience with workflow automation tools (Power Automate, LUMI, or equivalent).

American Express Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.

  • Healthcare Strength Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
  • Retirement Support Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
  • Leave & Time Off Breadth Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.

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The Company
HQ: New York, NY
100,703 Employees
Year Founded: 1850

What We Do

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

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