Director of Marketing Operations
Location: London
Office requirement: Minimum 2 days in the office
Employment type: Permanent
At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Director of Marketing Operations to oversee the Marketing Ops team based in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
As our Director of Marketing Operations you’ll:
Lead the people that are the engine that improves the efficiency and performance of our Growth Marketing team. Marketing Ops at GWI is a growth engine, not a service function. Reporting to the VP Growth Marketing and as a member of our Marketing Leadership team, you’ll have real influence and be expected to identify and drive initiatives that have an impact on pipeline and revenue.
A few things you’ll be responsible for:
- Leading and mentoring two direct reports. You’ll own the prioritisation and delivery of the MOps roadmap, ensuring your team are working on the highest impact projects.
- Ownership of our entire marketing tech stack, including assessing new tech, budget ownership, vendor management, and rationalising the stack when necessary.
- The lead and account lifecycle. You will be responsible for lead and account scoring and ensuring actionable intent signals are surfaced to Sales.
- Data governance and quality in all tooling. You’ll work closely with RevOps to ensure data is syncing seamlessly in Salesforce and Hubspot.
- Define and govern our campaign infrastructure and attribution reporting. You’ll be responsible for our measurement methodology and ensuring we have a clear source of truth for performance
- Collaborating with, global marketing, revenue, product and RevOps to improve GTM operations
- Advising the Marketing & Revenue leadership on GTM efficiency, investment trade-offs, and improvements to our operating model
- Identifying and implementing automations that measurably reduce manual work or improve conversion
What do I need to bring with me?
- You are comfortable managing a modern marketing tech stack. You’ll need deep expertise in Hubspot, Salesforce and Clay and understand how to connect those tools into a broader stack including Claude, Intercom, Qualified, GA, paid media channels, SEO/GEO tooling etc.
- You are a technical leader with demonstrable experience using AI to deliver meaningful outcomes in a team environment.
- You have a continuous improvement mindset. You proactively assess the effectiveness of current processes, propose, and implement improvements.
- You have a strong sense of ownership and can connect the dots across departments, bring people together to solve problems, and communicate the impact of activity.
Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.
We actively encourage applications from underrepresented and marginalised communities.
At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.
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Skills Required
- Deep expertise in HubSpot, Salesforce, and Clay
- Experience connecting marketing technology tools into a broader marketing and revenue stack
- Technical leadership experience using AI to deliver meaningful outcomes in a team environment
- Continuous improvement mindset with experience assessing and implementing process improvements
- Strong ownership, cross-functional collaboration, problem-solving, and communication skills
- Experience managing marketing operations, campaign infrastructure, attribution reporting, data governance, and marketing technology
- Experience managing or mentoring team members
What We Do
We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 48 countries – asking whoever you want, whatever you want. We’re growing fast, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.
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