ESSENTIAL FUNCTIONS
- Develop & Execute Marketing Strategy – Own and execute a comprehensive marketing strategy to drive awareness, demand generation, and customer acquisition.
- Lead Generation & Conversion – Design and optimize marketing programs to generate high-quality leads, meet or exceed MQL and SQL targets, and improve conversion rates.
- Sales & Marketing Alignment – Partner closely with Sales leadership to ensure marketing efforts are aligned with revenue goals, optimize the lead handoff process, and refine messaging to resonate with our Ideal Customer Profile (ICP).
- Brand Positioning & Messaging – Elevate our brand, refine messaging, and ensure consistency across all customer touchpoints.
- Campaign Execution & Performance Tracking – Lead the execution of digital marketing campaigns, email marketing, content strategy, SEO, paid media, and events, ensuring a data-driven approach to optimizing performance.
- Market Intelligence & Competitive Insights – Stay on top of market trends, competitors, and customer insights to inform marketing strategies and positioning.
- Team Leadership & Cross-Functional Collaboration – Work across teams to drive alignment, and as the company scales, build and mentor a high-performing marketing team.
- Other duties as requested by management.
SKILLS & QUALIFICATIONS
- This is an in-person role at our Eugene, Oregon headquarters—candidates must be able to work on-site.
- Bachelors Degree in Marketing or related field, or equivalent work experience required.
- 6+ years of experience in B2B SaaS marketing, preferably in real estate, mortgage, or a related industry.
- Proven track record in demand generation, digital marketing, and sales-aligned marketing strategy.
- Hands-on experience running campaigns across multiple channels (SEO, paid media, email, content, social).
- Strong analytical mindset with the ability to measure marketing effectiveness and optimize based on performance data.
- Experience working in a fast-paced, growth-oriented environment with a mix of strategy and execution responsibilities.
- Excellent communication and leadership skills, with the ability to partner effectively with Sales and other teams.
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What We Do
Introducing FRONTSTEPS — We are a resident engagement platform powering communities to be safe, informed, and efficient. Anyone can offer HOAs a website and document storage, FRONTSTEPS provides the opportunity to make a difference in a community. We are building the #1 software platform for HOAs, PMCs, builders, and security companies.
Why Work With Us
Our culture is vibrant and our employees share our company goals and core values. Work here because you're courageous and value taking care of the customer at all times, moving with purpose & urgency, and innovating & failing forward. Work here to meet smart, creative people who want to transform how the modern community functions.
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