The Role
Lead marketing for an AI-for-manufacturing startup: build marketing systems, brand and positioning, content engine, product launches, sales enablement, and scalable campaign/process infrastructure to drive pipeline and align with sales.
Summary Generated by Built In
Your Opportunity
Our client is a well-funded, series A, AI startup that builds agents for the factory floor. They develop and distribute a software-first agent layer that plugs into the cameras and machines factories already have, and are prototyping robotic arms that extend their agent’s capabilities into the physical world. Their models run and act at the edge so agents can see, decide, and act in real time. Events and metrics flow into a dashboard that provides plant teams immediate visibility. They’re approaching a large (~$140B) and underserved market with a disruptive, asset-light alternative to hardware-heavy robotics and batch analytics. The company has already found traction with manufacturing customers across Quebec, Ontario and the United States, with deployments spanning food and beverage, materials processing, wood processing, plastic extrusion, construction materials and other industrial environments.
This is a senior marketing leadership role reporting directly to the CEO, with a dotted line to the head of enterprise sales. You will lead and grow the marketing team while collaborating with a fractional CMO who owns demand generation. Your mandate is the systems, brand infrastructure, and content engine that the rest of the go-to-market motion depends on.
Key Responsibilities
- Marketing systems and operations: Own and evolve the marketing technology stack; build the infrastructure connecting marketing activity to sales pipeline with clean data flows and clear performance visibility
- Campaign and process infrastructure: Establish scalable processes for campaign execution, content production, and cross-functional collaboration with the sales team
- Channel and tooling expansion: Identify and implement new tools and channels as the company’s needs evolve, including laying groundwork for paid programs when the time is right
- Brand and positioning: Build and maintain a sharp, consistent brand narrative and voice across all touchpoints as the company scales
- Product launches and announcements: Own go-to-market execution for product launches, major announcements, and key campaign moments
- Content development: Develop and maintain a pipeline of thought leadership, case studies, one-pagers, and social content that reflects the company’s technical depth and credibility in the manufacturing sector
- Brand governance: Manage and evolve brand guidelines across the website, sales collateral, and event presence
- Sales enablement: Partner with the sales team to develop materials that support pipeline development and deal progression in the manufacturing sector
- Funnel alignment: Ensure tight alignment between marketing and sales on messaging, ICP, and lead handoff
Your Know-How
- 5+ years of B2B marketing experience at a SaaS, AI, or deep-tech company, with meaningful exposure to industrial or manufacturing buyers
- Demonstrated experience marketing to manufacturing, industrial, or related enterprise buyers, with fluency in the personas, buying cycles, and credibility requirements of the sector
- Strong systems thinking and hands-on experience owning and optimizing marketing technology stacks
- Equally capable of setting brand strategy and executing on content and campaigns directly
- Strong content and storytelling instincts, with the ability to translate complex AI or technical capabilities into clear narratives for non-technical buyers
- Comfortable operating with autonomy and ambiguity; you build structure rather than wait for it
- Startup experience with a track record of delivering results in resource-constrained environments
- Experience with marketing tech stacks including Salesforce (CRM), Mailchimp, Buffer,Webflow, and Figma/Canva
It’s a Bonus If
- You have experience working with AI-powered creative or marketing workflow tools
- You have managed agency or contractor relationships for content or creative production
- Your background includes go-to-market work at a company serving regulated or compliance-heavy industrial environments
As this role is open to anywhere in Canada or the United States, the posted salary range is to cover a variety of locations (everything from small towns to big cities!). Compensation range by specific location will be shared during the interview process.
CompensationThe base pay range for this role is CA$125,000 – CA$175,000 per year.
Skills Required
- 5+ years of B2B marketing experience at a SaaS, AI, or deep-tech company
- Demonstrated experience marketing to manufacturing, industrial, or enterprise buyers
- Strong systems thinking and hands-on experience owning and optimizing marketing technology stacks
- Ability to set brand strategy and execute content and campaigns directly
- Strong content and storytelling instincts; translate complex technical capabilities for non-technical buyers
- Comfortable operating with autonomy and ambiguity; able to build structure
- Startup experience delivering results in resource-constrained environments
- Experience with Salesforce (CRM)
- Experience with Mailchimp
- Experience with Buffer
- Experience with Webflow
- Experience with Figma or Canva
- Experience with AI-powered creative or marketing workflow tools
- Experience managing agency or contractor relationships for content or creative production
- Go-to-market experience in regulated or compliance-heavy industrial environments
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The Company
What We Do
Lutra provides engineering and software services, including compliance management software and AI-driven automation solutions, to improve operations.
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