About the Job
As a Sr. Director/ Vice President of Marketing at Doodle Labs, you’ll be responsible for defining and executing the company’s global marketing strategy with a strong focus on brand leadership, product marketing, and demand generation.
This is a hands-on leadership role that blends strategic vision with operational excellence. You’ll build and lead a world-class marketing organization that strengthens our brand presence, accelerates pipeline growth, and drives measurable revenue impact across our key markets in Defense Tech, Robotics, and Advanced Wireless Communications.
You will report directly to the CEO and work out of our Marina Del Rey, California office.
What You Will Be Doing
Marketing Strategy & Leadership
- Define and lead an integrated marketing strategy aligned with company growth goals and product roadmap.
- Build a scalable marketing organization that balances near-term demand generation with long-term brand building.
- Partner closely with Sales, Product, and Business Development to align go-to-market strategy and execution.
Brand & Market Positioning
- Elevate Doodle Labs’ brand as the leader in secure wireless communications for mission-critical robotics and defense applications.
- Drive consistent messaging and storytelling across digital, product, events, and PR channels.
- Lead external communications and represent Doodle Labs at key industry conferences and media opportunities.
Demand Generation & Sales Enablement
- Architect a data-driven demand generation engine that fuels pipeline growth and revenue performance.
- Build high-impact marketing programs that target key verticals and enterprise accounts.
- Partner with Sales leadership to ensure tight alignment on pipeline creation, account-based marketing, and enablement tools.
Product & Partner Marketing
- Lead go-to-market strategy for new product releases and emerging technologies.
- Collaborate with Product and Engineering to translate customer insights into positioning and messaging.
- Develop joint marketing programs with key ecosystem and channel partners to expand market reach.
Team Development & Culture
- Grow and mentor a high-performing marketing team that values creativity, accountability, and collaboration.
- Establish processes and tools that scale as the company grows.
- Foster a culture of innovation and excellence across the organization.
Performance & Analytics
- Define KPIs and OKRs that measure marketing’s impact on pipeline, revenue, and brand awareness.
- Continuously analyze performance data to inform investment decisions and optimize ROI.
What We Need to See
- 10–15 years of progressive marketing experience, including at least 5 years in a senior leadership role.
- Proven success scaling B2B marketing in a growth-stage or mid-size technology company.
- Background in Defense Tech, Drones, Robotics, Wireless Communications, or adjacent industries.
- Deep expertise in product marketing, demand generation, and revenue-aligned marketing programs.
- Exceptional communication skills with the ability to simplify and evangelize complex technology.
- Strong analytical mindset and experience leading data-driven marketing strategies.
- Comfortable operating in a fast-paced, scaling organization.
Nice to Have
- Experience working with government or defense procurement processes.
- Prior leadership experience in high-growth or venture-backed technology environments.
- Familiarity with account-based marketing and enterprise go-to-market strategies.
Compensation Range
TBD
Benefits Include
- Medical, dental, and vision coverage
- Supplemental benefits (life insurance, short-term and long-term disability)
- Monthly gym stipend
Top Skills
What the Team is Saying
What We Do
Doodle Labs designs and produces industrial-grade wireless networking solutions. The company focuses on mesh networking for robotic systems, providing high throughput, long-range Mesh Rider solutions for UAVs, UGVs, AMRs and other robotic applications.
The company’s Helix Mesh Rider Radio was developed with sponsorship from DIU and is the Blue UAS program’s datalink of choice.
Doodle Labs was named one Fast Company's "World's Most Innovative Companies 2024," checking in at no. 2 in the Robotics category. Doodle Labs was founded in 1999 and has offices in the United States and Singapore.
Why Work With Us
We are a fast-growing team working with some of the leading innovators creating the technology of the future. Our radios are being used to advance the development and deployment of robotics in various industries. It's been an exciting past few years and we're eager to bring on like-minded people to help us continue to build this company.
Gallery
Doodle Labs Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a hybrid team- our employees not in state are remote while our local Los Angeles natives are in office 5 days per week.
