Director - Marketing Intelligence

Reposted 18 Days Ago
Be an Early Applicant
Hiring Remotely in United Arab Emirates
Remote
Senior level
Gaming • News + Entertainment • Travel • Hospitality
The Role
Lead marketing intelligence for the resort: build and automate gaming dashboards, define and monitor host KPIs, perform historical and campaign analysis, develop targeting and control groups, leverage advanced analytics and LLMs, own the BI roadmap, and manage a technical team to deliver accurate, actionable insights.
Summary Generated by Built In

About Wynn Al Marjan Island:

Wynn Al Marjan Island will be the first integrated resort in the UAE. Set to open in 2027, the resort will be located 50 miles from Dubai International Airport in the emirate of Ras Al Khaimah. The resort will offer 1,530 rooms and suites, 22 restaurants, lounges, and bars, a theater, and a beach club. It will feature multiple swimming and wading pools, a five-star spa, a salon, a shopping promenade, and a celebrations and events center.


About the Position:

Wynn Al Marjan Island is currently seeking a Director - Marketing Intelligence to join the resort’s Database Marketing team.

The primary duties and responsibilities of this role are:

  • Build and maintain the core reporting suite and dashboards for the gaming department
  • Develop performance dashboards tracking host productivity, profitability, and player engagement
  • Define, implement, and monitor gaming host KPIs — including ADT, trip frequency and recency, and reinvestment ratios
  • Deliver historical performance analysis and trend reporting to senior leadership and operations teams
  • Automate reporting workflows and enforce data accuracy standards across all outputs
  • Translate business questions into analytical frameworks and structured reporting outputs
  • Interpret data using advanced analytical techniques to deliver substantiated, actionable insights
  • Develop targeting logic and control groups to measure campaign effectiveness, ROI, uplift, and incremental revenue
  • Leverage LLMs to accelerate insight generation and automate narrative reporting
  • Own the BI roadmap — collaborate with business and technical stakeholders to identify and prioritize high-impact opportunities
  • Assess the effectiveness and quality of new data sources and data collection techniques
  • Design future-proof data processes that allow seamless model improvements without disrupting production
  • Manage and develop a technical team, setting clear goals and delivering against deadlines

About You:

The ideal candidate for this position will have the following experience and qualifications:

  • Bachelor’s degree in a quantitative field (Computer Science, Statistics, Economics, Finance). Master’s is a plus
  • Minimum 5+ years in gaming analytics (8+ years total experience preferred)
  • Strong SQL; proficiency in one or more BI platforms (e.g., Power BI, Tableau, Looker, or equivalent). Python is a plus
  • Experience building automated dashboards and reporting systems
  • Hands-on experience with cloud data platforms (Snowflake, Databricks, or equivalent); familiarity with ETL processes
  • Deep understanding of gaming KPIs (ADT, Theo, hold, reinvestment), player lifecycle, loyalty programs, and campaign measurement
  • Strong instinct for trends, root causes, and meaningful patterns; able to analyze both qualitative and quantitative data
  • Able to present data-driven insights clearly to executive and non-technical audiences — in writing and in person
  • Proven ability to manage and grow a technical team, balance competing priorities, and deliver consistently under deadlines

 

 

About Wynn Al Marjan Island’s Benefits:

We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package, incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicants seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.

Skills Required

  • Bachelor's degree in a quantitative field (Computer Science, Statistics, Economics, Finance)
  • Minimum 5+ years in gaming analytics (8+ years total experience preferred)
  • Strong SQL
  • Proficiency in one or more BI platforms (Power BI, Tableau, Looker, or equivalent)
  • Experience building automated dashboards and reporting systems
  • Hands-on experience with cloud data platforms (Snowflake, Databricks, or equivalent) and familiarity with ETL processes
  • Deep understanding of gaming KPIs (ADT, theo, hold, reinvestment), player lifecycle, loyalty programs, and campaign measurement
  • Ability to present data-driven insights clearly to executive and non-technical audiences (written and in person)
  • Proven ability to manage and grow a technical team and deliver against deadlines
  • Python experience
  • Experience leveraging LLMs to accelerate insight generation and automate narrative reporting
  • Master's degree in a quantitative field
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The Company
386 Employees
Year Founded: 2024

What We Do

Wynn Al Marjan Island is an under-construction integrated resort in Ras Al Khaimah, United Arab Emirates, developed by Wynn Resorts. Set to open in 2027, it will be the UAE's first integrated resort and first casino resort, featuring luxury accommodations, multiple dining options, retail spaces, entertainment, and spa facilities.

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