The Role
Own the dealership’s regional marketing and growth strategy across paid search, social advertising, SEO, inventory promotion, acquisition campaigns, CRM marketing, content, reputation, and vendor management. Connect marketing spend to appointments, sales, service customers, acquisitions, and gross profit. Audit current programs, launch conquest and growth campaigns, measure attribution and ROI, scale effective initiatives, and eliminate waste while working directly with ownership.
Summary Generated by Built In
DIRECTOR OF MARKETING & GROWTH
CONFIDENTIAL AUTOMOTIVE DEALERSHIP
Full-Time | On-Site | $90,000–$120,000 Base + Performance Bonus
A growing franchised automotive dealership is looking for a high-level Director of Marketing & Growth to help us aggressively expand throughout a 100-mile market.
This is NOT a social media manager position.
We need someone who understands automotive retail, knows how to generate traffic and can connect marketing dollars directly to appointments, vehicle sales, vehicle acquisitions, service customers and gross profit.
Your Mission
Help turn our dealership into a dominant regional automotive brand. You will work directly with ownership and have responsibility for the dealership's overall marketing strategy, execution, vendors and performance.
You Will Own
- Google Ads / Paid Search
- Facebook & Instagram advertising
- SEO, local search, website conversion and landing pages
- New and used inventory marketing
- Truck, SUV and model-specific campaigns
- “We Buy Cars” acquisition campaigns
- Email/SMS database marketing
- Video and social content strategy
- Google Business Profile and reputation
- Autotrader, Cars.com and third-party vendors
- Service and commercial/fleet marketing
- Retargeting, budget management, attribution and ROI reporting
We Care About Results
We are not hiring someone to report likes, followers and impressions. We want someone who understands:
- MARKETING
- LEAD
- APPOINTMENT
- SHOW
- SALE
- GROSS
You should be able to tell ownership:
- What we spent.
- What it produced.
- What we sold.
- What each sale cost us.
- If a campaign works, scale it. If it doesn't, fix it or kill it.
Who We Want
- Automotive dealership marketing experience is strongly preferred.
- Experience with Google Ads, Meta Ads, GA4, Dealer.com, VinSolutions, vAuto, Autotrader, Cars.com and Google Business Profile is highly valuable.
- We're looking for someone who is competitive, data-driven, creative, fast-moving and highly accountable. You must be comfortable working directly with ownership, managing multiple vendors and being held accountable for measurable growth.
First 90 Days
- 30 Days Audit every marketing vendor, campaign, website, CRM source and advertising dollar.
- 60 Days Launch aggressive regional conquest, inventory, vehicle-acquisition and content campaigns.
- 90 Days Show us what's producing sales, scale the winners and eliminate wasted spending.
Compensation
- $90,000–$120,000 base salary + significant performance bonus. Compensation can be higher for an exceptional candidate with a proven automotive track record.
The Opportunity
- We're not looking for someone to maintain what already exists. We're looking for someone to build something bigger. Ownership is committed to inventory growth, technology, advertising and regional expansion. If you've successfully grown dealership traffic and sales and want the opportunity to build a marketing operation with direct access to ownership, we want to hear from you.
Apply with your resume and, most importantly, examples of measurable dealership growth you've personally helped generate.
Skills Required
- Automotive dealership marketing experience
- Experience with Google Ads
- Experience with Meta Ads
- Experience with Google Analytics 4
- Experience with Dealer.com
- Experience with VinSolutions
- Experience with vAuto
- Experience with Autotrader
- Experience with Cars.com
- Experience with Google Business Profile
- Ability to manage marketing vendors and budgets
- Data-driven, creative, competitive, fast-moving, and accountable approach
- Ability to connect marketing spend to appointments, vehicle sales, acquisitions, service customers, and gross profit
- Examples of measurable dealership growth personally generated
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
EasyCare is a leading marketer and administrator of automotive aftermarket products, offering a full suite of F&I (Finance & Insurance) products, innovative dealer services, and customer support for vehicle protection.
