Director, Marketing – Development and Power & Infrastructure

Posted 13 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
165K-215K Annually
Expert/Leader
Logistics • Real Estate
The Role
Leads product marketing, storytelling, content development, and communications for industrial development, power infrastructure, and data center initiatives. Translates technical concepts such as power availability, site readiness, infrastructure, and construction timelines into customer-facing narratives. Develops collateral, presentations, case studies, thought leadership, and public-sector materials while partnering with development, leasing, communications, agencies, brokers, and regional marketing teams.
Summary Generated by Built In

Link Logistics Real Estate (“Link”) is a leading operator of warehouses and business parks, specializing in last-mile logistics real estate. Established by Blackstone in 2019, the company connects consumption, technology, and the supply chain across its portfolio, which spans half a billion square feet. We leverage our scale, proprietary data and insights, and foundational focus on sustainability to drive success for our customers’ businesses and deliver value for our stakeholders. We put our people, customers, and communities first and find ways to make a conscious, positive impact where we live and work. Every day, we work to reinvent and lead our industry forward by thinking bigger and challenging the status quo.

We are seeking a Director, Marketing – Development and Power & Infrastructure to serve as Link's expert storyteller and messaging leader for its growing industrial, power, energy, and data center development platform. This role owns product marketing, content development, and communications/PR support for the development segment of Link's portfolio, translating complex technical and engineering concepts, power availability, site infrastructure, and data center requirements, into compelling narratives for customers, brokers, site selectors, and internal stakeholders.


Reporting to the Vice President, Portfolio Marketing & Strategy within the Corporate Communications function, this individual will execute against marketing and communications strategy set by Portfolio Marketing and Corporate Communications leadership, working independently and cross-functionally to bring that strategy to life across development, power infrastructure, and data center initiatives nationwide.


This role is ideal for a subject-matter expert and storyteller who can operate as a credible, fluent voice on industrial real estate development, power, energy, and data center topics, both internally and externally, while partnering closely with Development, Power & Infrastructure, Leasing, and Corporate Communications teams.

 

Responsibilities:

Product Marketing & Storytelling

  • Lead product marketing, positioning, and storytelling for Link's industrial development platform, with a focus on power-served sites, data centers, and advanced manufacturing opportunities
  • Translate technical and infrastructure-related information, including power availability, utility capacity, site readiness, and construction timelines, into clear, compelling, customer-facing narratives
  • Develop marketing collateral, presentations, case studies, and thought leadership content that positions Link as a credible, knowledgeable player in the power and data center development space. Ability to create and execute the storytelling through multi-media and mediums
  • Collaborate closely with Corporate Affairs and Community Engagement initiative teams to develop go-to-market messaging on power, energy, and data center topics
  • Maintain working knowledge of development timelines, entitlement, and permitting milestones to ensure marketing content reflects accurate project status

Communications & Stakeholder Support

  • Execute strategic communications support for Development and Power & Infrastructure pursuits, in partnership with Corporate Communications and external agency partners, against strategy set by Corporate Communications leadership
  • Develop presentations and supporting materials for public meetings, municipal engagements, and government-facing initiatives tied to entitlement, zoning, and permitting processes
  • Support Corporate Communications on earned media, executive communications, and reputation-building efforts related to Link's Development and Power & Infrastructure platform

Brand Adherence

  • Ensure Development and Power & Infrastructure marketing content adheres to Link's existing brand guidelines and visual identity standards

Cross-Functional Partnership

  • Work closely with Development and Power & Infrastructure teams to stay current on project pipelines, technical developments, and site-specific details that inform marketing content
  • Manage external agencies, consultants, and creative partners supporting Development and Power & Infrastructure marketing content
  • Partner with regional marketing teams to support development-focused marketing events (open houses, groundbreakings, ribbon cuttings, broker events), with regional teams leading execution and this role providing subject-matter content and messaging support
  • Partner with internal leasing teams and external brokerage partners on project marketing materials for industrial warehouse, power-enabled and data center opportunities
  • Assume additional responsibilities and support special projects as assigned

 

Qualifications:

  • Bachelor's degree in Marketing, Communications, Engineering, or a related field
  • 10+ years of experience in product marketing, technical marketing, or communications, with demonstrated expertise translating complex technical concepts into clear, compelling content
  • Proven experience as a storyteller and content leader, with a track record of developing narratives, case studies, and thought leadership for technical or infrastructure-driven products through multi-media storytelling and content creation
  • Practical understanding of data center infrastructure and operations (power delivery, electrical and mechanical systems, site requirements); background in electrical or mechanical engineering is a strong plus
  • Exceptional written and verbal communication skills, with the ability to represent the company credibly with technical, executive, and public-sector audiences
  • Ability to work independently and cross-functionally, partnering with technical, development, and communications teams without requiring close direction
  • Strong narrative writing, copywriting, editing, and presentation development skills
  • Experience managing agencies, consultants, and creative partners
  • Advanced proficiency in Microsoft Office Suite, including PowerPoint, Word, and Excel, Adobe Creative Suite, Figma, and other content creation tools
  • Working knowledge of Salesforce and Yardi; familiarity with CoStar and LoopNet is a plus
  • Background in product marketing within the technology industry is a strong plus
  • Real estate industry experience is not required; candidates from technical, engineering, or technology-sector backgrounds are strongly encouraged to apply
  • Experience supporting stakeholder engagement, public meetings, or entitlement-related communications is a plus
  • Uncompromising commitment to professionalism, ethics, integrity, and sound business judgment
  • Willingness to travel as needed

$165,000 - $215,000 represents the presently anticipated base compensation pay range for this position at Link.  Actual pay may vary based on various factors, including but not limited to location and experience.  


Link provides a variety of benefits to employees, including health insurance coverage, retirement savings plan, paid holidays, paid time off.


The direct compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility.

EEO Statement

The Company is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant, employee, or other covered person based on any legally recognized basis, including, but not limited to: veteran status, uniformed servicemember status, race, color, caste, immigration status, religion, religious creed (including religious dress and grooming practices), sex, gender, gender expression, gender identity, marital status, sexual orientation, pregnancy (including childbirth, lactation or related medical conditions), age, national origin or ancestry, citizenship, physical or mental disability, genetic information (including testing and characteristics), protected leave status, domestic violence victim status, or any other consideration protected by federal, state or local law. We are committed to providing reasonable accommodations, if you need an accommodation to complete the application process, please email [email protected].

Skills Required

  • Bachelor's degree in Marketing, Communications, Engineering, or a related field
  • 10+ years of experience in product marketing, technical marketing, or communications
  • Demonstrated ability to translate complex technical concepts into clear, compelling content
  • Experience developing narratives, case studies, and thought leadership for technical or infrastructure-driven products
  • Practical understanding of data center infrastructure and operations, including power delivery, electrical and mechanical systems, and site requirements
  • Exceptional written and verbal communication skills for technical, executive, and public-sector audiences
  • Ability to work independently and cross-functionally with technical, development, and communications teams
  • Strong narrative writing, copywriting, editing, and presentation development skills
  • Experience managing agencies, consultants, and creative partners
  • Advanced proficiency in Microsoft Office Suite, Adobe Creative Suite, Figma, and other content creation tools
  • Working knowledge of Salesforce and Yardi
  • Familiarity with CoStar and LoopNet
  • Background in electrical or mechanical engineering
  • Background in product marketing within the technology industry
  • Experience supporting stakeholder engagement, public meetings, or entitlement-related communications
  • Willingness to travel as needed
  • Commitment to professionalism, ethics, integrity, and sound business judgment
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The Company
HQ: New York, NY
1,308 Employees
Year Founded: 2019

What We Do

Link Logistics is a leading operator of last-mile logistics real estate. As of March 31, 2024, Link Logistics serves approximately 10,000 customers and owns, has interests in, manages or has under development logistics facilities that will represent a total of 533 million square feet across key U.S. distribution markets. Established by Blackstone in 2019, Link Logistics has the scale, footprint and proprietary insights, as well as a focus on sustainability, to drive value for our customers and stakeholders

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