The Role
The Director of Marketing will lead demand generation, brand strategy, content production, events management, and partner marketing while optimizing for pipeline growth and market presence in AI infrastructure.
Summary Generated by Built In
About the Role
Requirements
Benefits
Aethir is scaling category-defining AI infrastructure, and we need a full-stack Director of Marketing—a mini-CMO who can run demand gen while owning the broader marketing ecosystem: brand, content, events, PR/AR, website, social, and sales enablement. You’ll turn Aethir’s technical advantage into pipeline, credibility, and market presence across enterprise and developer audiences.
What you’ll doDemand Gen & Growth- Build and run integrated marketing plans that drive qualified pipeline across search, social, partnerships, content, and developer channels.
- Run always-on and campaign-based motions that reach Heads of AI/ML, Infra/Platform, IT/Data leaders, and technical influencers.
- Execute ABM programs for top enterprise accounts using intent, firmographics, and tailored value props.
- Shape and refine messaging across enterprise and technical audiences; maintain consistency across web, sales materials, and product narratives.
- Lead PR/AR and light IR support—story development, agency coordination, and strategic placements.
- Own content strategy and production: case studies, solution pages, blog posts, benchmark/technical content, and executive POVs.
- Plan and manage webinars, technical workshops, executive roundtables, and major industry conferences (re:Invent, GTC, KubeCon, Snowflake Summit, ODSC).
- Lead pre/during/post motions, booth strategy, demo flow, and integrated follow-up tied to pipeline.
- Own the website strategy, updates, conversion optimization, and experimentation.
- Develop and maintain a strong social presence across LinkedIn, X/Twitter, and relevant developer communities.
- Equip SDRs/AEs with collateral, sequences, talk tracks, competitive notes, ROI materials, and industry-specific messaging.
- Partner with Sales to maintain alignment on narratives and outbound motions.
- Manage co-marketing with cloud/SI/ISV partners: joint events, solution pages, and shared campaigns.
- Support partner-sourced and co-sell opportunities through coordinated marketing efforts.
- Maintain clean scoring, routing, basic attribution, and core dashboards (with RevOps support).
- Run fast experiments on channels, creative, and offers; scale what's working and cut what isn’t.
Requirements
- 5–8+ years in broad B2B marketing (demand gen + product/solution messaging + events + content + comms).
- Experience in AI/ML infrastructure, cloud, data platforms, or developer tools.
- Proven ability to generate pipeline through integrated campaigns and high-impact events.
- Strong copywriting and storytelling skills for technical and executive audiences.
- Hands-on with MAP/CRM (HubSpot/Marketo + Salesforce) and ABM tools (6sense/Terminus).
- Comfortable leading PR/AR efforts and maintaining brand consistency across channels.
- Strong multitasker who balances execution, creativity, and cross-functional collaboration.
- Experience with developer and enterprise buyer audiences (CTO/CIO/VP Eng/Head of AI).
- Community/technical ecosystem experience (GitHub, Discord, forums).
- Light design/web skills (Webflow, Figma).
- Familiarity with tools across analytics, content, and event stacks.
Benefits
- Hypergrowth Startup Environment
- Fantastic Career Progression Opportunities
- Work within a Global and Local Team
- Collaborative and innovative work environment with opportunities to contribute to cutting-edge project.
Top Skills
6Sense
Figma
Hubspot
Marketo
Salesforce
Terminus
Webflow
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The Company
What We Do
Aethir builds Decentralized Cloud Infrastructure (DCI) for Gaming and AI companies.
