Health-E Commerce is seeking a Director of Marketing, B2B & B2B2C to lead and scale marketing programs across our rapidly expanding partner ecosystem. This role owns the marketing performance of one of our most important distribution channels - activating millions of partner members and driving ecommerce revenue through third-party administrators.
This is a player-coach role that requires both strategic vision and hands-on execution. The ideal candidate is strategic, scrappy, and execution-oriented equally comfortable defining channel strategy and rolling up their sleeves to bring programs to market.
Key Responsibilities:- B2B & B2B2C marketing strategy Own the marketing strategy for Health-E Commerce's partner ecosystem. Develop scalable programs that activate partner audiences, drive measurable ecommerce growth, and translate distribution opportunities into consumer adoption and purchasing behavior.
- Lifecycle marketing Build and scale lifecycle marketing frameworks that enable partners to engage their member base through compliant, high-performing campaigns. Oversee partner email programs including segmentation, messaging strategy, deployment, and performance analysis.
- Strategic partner campaigns Lead co-branded campaigns and targeted engagement programs that deepen partner relationships and drive consumer adoption. Work closely with Sales and Partner Development to identify and act on growth opportunities.
- Partner enablement Develop marketing programs that support partner acquisition, activation, and growth. Create enablement materials, launch programs, and marketing resources that help partners promote Health-E Commerce offerings to their members.
- Campaign execution Develop and execute integrated campaigns across email, landing pages, partner portals, and digital media. Continuously optimize through testing, segmentation, personalization, and data-driven insights.
- Stakeholder leadership Serve as the primary marketing partner to Sales, Partner Development, and Partner Success teams. Participate in partner strategy discussions and strengthen relationships with key partners through high-performing programs.
- Analytics & optimization Track and analyze campaign performance across B2B and B2B2C initiatives. Measure success against key metrics including CAC, conversion rate, engagement, ROI, and CLV. Translate insights into actionable improvements.
- Team leadership Lead and mentor a team including a Senior Marketing Manager, B2B2C Manager, and contractors. Build processes and operating models that allow programs to scale. Foster a culture of ownership, collaboration, and performance.
- Bachelor's degree in Marketing, Business, Communications, or related field
- 10+ years of marketing experience with strong exposure to B2B, B2B2C, partner marketing, ecommerce, or digital growth
- Proven ability to develop and execute integrated marketing strategies including lifecycle and campaign management
- Experience building scalable programs that support partner ecosystems or distribution networks
- Strong analytical skills with a track record of using data to drive performance
- Ability to work cross-functionally with sales, creative, ecommerce, and analytics teams
- Excellent project management, organizational, and communication skills
You'll have created and scaled net-new marketing programs across our partner ecosystem, activated millions of partner members through high-performing campaigns, increased consumer engagement and conversion through partner channels, and built the marketing infrastructure to make partner marketing a major revenue driver for the company.
Compensation, Benefits, & Additional Details:At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location.
- Compensation: $120,000 - 150,000
- Discretionary Annual Bonus Eligibility: Up to 20%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
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Top Skills
What We Do
Health-E Commerce is a consumer health and wellness online retailer, comprised of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs. We are passionate about helping consumers to improve their health and maximize their health savings through qualified shopping and education. Through our websites, eligibility lists, and content, we help consumers understand, manage, and use their benefits. We also advocate for the eligibility of important new product categories, such as OTC meds and feminine care, to increase the types of everyday products that are eligible.
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