Director Marketing, Americas

We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further — Haemonetics is your employer of choice.

The Director, Marketing, Americas will be an integral member of the Blood Management Technologies organization and will play a critical role in building future growth for Hemostasis and expanding the footprint in Hospital Software.  This role will be responsible for leading and ensuring appropriate alignment of the marketing and promotional strategies in NA with a large focus on HCP engagement, market intelligence and launch excellence. This role will work across a number of cross-functional colleagues (including Global Portfolio Marketing, Market-Engagement Services, Sales & Commercial Delivery, Regulatory, Medical Affairs) and will work collaboratively to define and implement a marketing strategy to ensure commercial success.

Roles And Responsibilities

• Serve as the downstream North America marketing lead and partner with broad group of cross-functional colleagues to define and implement a marketing strategy to ensure commercial success.
• Manage HCP marketing team and drive initiatives and interactions with opinion leaders, leading advisory boards, and overseeing speaker bureaus and congress planning.
• Develop market insights including but not limited to competitive landscape, market trends and growth drivers, pricing strategies, market access and value delivery.
• Lead the development and execution of launch plan(s) and deliver on post-launch performance tracking and business insights.  Identify commercial business risks or critical issues and recommend innovative customized strategies to mitigate.
• Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions, including potential M&A.
• Develop and refine customer segmentation and targeting, including market assessments for strategic planning and AOP.
• Collaborate with Global Product Marketing and Market-Engagement Services on the product positioning and messages, development of a branded campaign, creation of end user personas and promotional KPIs.

Skills & Competencies

• Exceptional leadership and interpersonal skills with the ability to effectively engage, influence, and develop across cross-functional teams
• Broad product-commercialization/marketing acumen including all aspects of HCP marketing, sales execution, market forecasting, external campaign management, demand generation, market segmentation, digital marketing, strategy development and competitor assessment
• Extraordinary skills in critical thinking including observation, analysis, being able to succinctly articulate a problem and identify a solution[s]. Have the ability to conduct investigative analyses for a given issue and lead a team to developing a solution/conclusion in an efficient and effective manner
• Relentless prioritizes business and commercial strategies and works with great sense of urgency and purpose to deliver results through customer-centric innovative marketing channels
• Highly organized and ability to effectively manage multiple priorities in a fast-paced environment
• Proven ability to successfully launch new technologies in clinical and operational markets
• An innovative mindset with the ability to approach situations with a creative and strategic approach ensuring the customer journey and voice is infused throughout
   

Education, Experience & Qualifications

• 10+ years marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of high performance and consistent results
• Previous IVT experience in a marketing, sales and product management role strongly preferred
• Life sciences’ product in-line marketing and launch/product commercialization experience are required
• Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals
• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical
• Bachelor’s degree required
• MBA or additional education in life sciences discipline preferred

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