Director, Marketing & Account Strategy

Posted 3 Days Ago
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New York, NY, USA
In-Office
101K-116K Annually
Senior level
Digital Media • Events • News + Entertainment
The Role
Develop partner-specific integrated marketing strategies across digital, print, social, content, customized experiences, and direct marketing. Translate concepts into persuasive proposals and presentations, use audience and market insights to identify opportunities, collaborate across brands, guide sold programs through post-sale handoffs, maintain high standards for strategy and execution, monitor industry trends, and build relationships with vendors and third-party organizations.
Summary Generated by Built In

Be Part of What's Next

Turn bold ideas and audience insights into marketing programs that create meaningful connections between iconic brands and their partners. As Director, Marketing & Account Strategy, you’ll bring strategic thinking, creativity, and a deep understanding of client needs to integrated programs that deliver impact across platforms.

About Hearst Magazines (Why Us?)

Hearst Magazines is one of the largest publishers in the world, with more than 30 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics, and Delish. We reach more than 150 million people every month in the United States alone.

But we’re more than just our magazines. We engage our audience across all mediums and channels—print, digital, video, and social—with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Key Responsibilities (What You Are Doing)

  • Develop partner-specific marketing strategies and integrated platforms spanning digital, print, social, custom and native content, customized experiences, and data-driven direct marketing campaigns.
  • Translate strategic and creative concepts into compelling proposals, presentations, sell sheets, and other materials that clearly communicate the value of Hearst’s solutions.
  • Leverage client, category, industry, audience, and marketplace insights to uncover opportunities and inform thoughtful, differentiated marketing recommendations.
  • Partner with stakeholders across Hearst brands and the broader organization to lead marketing initiatives for clients, prospects, and internal audiences.
  • Guide sold programs through a thoughtful handoff to post-sale teams, providing the context and materials needed to deliver against the strategy and meet or exceed client expectations.
  • Champion high standards across strategy, writing, design, and execution, ensuring marketing work reflects the quality and integrity of Hearst’s brands.
  • Serve as a strategic leader within the group by monitoring client needs, industry trends, competitive positioning, and emerging best practices and translating those insights into opportunities.
  • Cultivate relationships with third-party organizations and vendors that can expand and strengthen Hearst’s integrated marketing capabilities.
     

Qualifications (What We’re Looking For)

  • 5+ years of related experience in marketing, account strategy, branded content, media, advertising, or a related field, with experience spanning both strategic development and execution.
  • Demonstrated ability to develop compelling integrated marketing programs across multiple channels and translate ideas into clear, persuasive narratives.
  • Strong analytical, problem-solving, and strategic-thinking skills, with the resourcefulness to turn client and market insights into actionable solutions.
  • Excellent writing, communication, and presentation skills, including strong copywriting abilities and confidence influencing and presenting to senior stakeholders.
  • Ability to manage multiple priorities, navigate change, and collaborate effectively in a fast-paced, team-oriented environment.
  • A proactive, solutions-oriented approach with the curiosity, drive, and follow-through to move ideas from concept to completion.
  • Proficiency in Microsoft Office and Keynote; understanding of or interest in editorial products and the youth and wellness industries is a plus.
  • This role is based in New York City and requires working from the office four days per week.
     

Benefits (What We Offer)

  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
     

The base salary range for this role is $101,000-$116,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Skills Required

  • 5+ years of related experience in marketing, account strategy, branded content, media, advertising, or a related field
  • Experience spanning strategic development and execution
  • Ability to develop compelling integrated marketing programs across multiple channels
  • Ability to translate ideas into clear, persuasive narratives
  • Strong analytical, problem-solving, and strategic-thinking skills
  • Excellent writing, communication, and presentation skills
  • Strong copywriting abilities
  • Confidence influencing and presenting to senior stakeholders
  • Ability to manage multiple priorities, navigate change, and collaborate in a fast-paced, team-oriented environment
  • Proactive, solutions-oriented approach with curiosity, drive, and follow-through
  • Proficiency in Microsoft Office and Keynote
  • Understanding of or interest in editorial products and youth and wellness industries
  • Ability to work from the New York City office four days per week
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The Company
HQ: Milan
10,008 Employees
Year Founded: 1887

What We Do

Hearst Magazines International is Hearst Magazines’ global media division, managing owned businesses, joint ventures, and licensing partners across dozens of countries. It brings iconic lifestyle, entertainment, fashion, and luxury brands to audiences through print magazines and digital, social, and video platforms, while also creating live events and experiences. Its portfolio spans more than 200 international editions and serves millions worldwide.

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