Director of Lifecycle Marketing

About the Company: T3 Services Group is a national company with 7 locations across the US providing Plumbing, Drains, HVAC, and Electrical services to customers. Our business is powered by phenomenal technicians and installers who pride themselves in giving 5 start service to every customer they meet. And we can't forget our amazing administrative staff of call center agents, dispatchers, coordinators, etc who keep the business operating smoothly.

Role Summary

The Director of Lifecycle Marketing is responsible for developing and executing strategies that drive customer retention, engagement, and revenue through owned marketing channels — including email, SMS, push notifications, and other personalized messaging.

This role will oversee the full customer lifecycle, from onboarding to loyalty and re-engagement, using automation, segmentation, and real-time data to create high-performing customer journeys. The ideal candidate brings expertise in CRM strategy, AI-powered personalization, and collaborative campaign development.

You’ll work closely with our Creative Director to design compelling messaging, and with Demand Gen and BI teams to ensure alignment across data, channels, and customer insights.

The Good Stuff:

• Competitive Wage
  
• Medical, Dental and Vision Insurance
• Pet Insurance
• Employee Discounts
• 401k with 4% company match
• PTO, Wellness days, Paid Holidays, Paid Parental Leave
  
• Fully Remote
  

Key Responsibilities:

• Develop and lead a comprehensive lifecycle marketing strategy to nurture, retain, and re-engage customers
• Build automated, multi-step journeys triggered by customer behavior, service history, geography, and seasonality
• Own segmentation strategy and campaign logic across HVAC, plumbing, and electrical service lines
• Collaborate with the Creative Director to develop personalized content and dynamic campaign assets
• Partner with BI to leverage Domo dashboards and data models that inform targeting and optimization
• Work with Demand Gen to ensure lifecycle efforts complement broader media strategies
• Define success metrics (e.g., LTV, repeat rate, churn reduction) and lead continuous testing and performance analysis
• All other duties as assigned
  

Position Qualifications:

• Passionate about the company brand and core values
• Communication, Oral - Ability to communicate effectively with others using the spoken word.
• Communication, Written - Ability to communicate in writing clearly and concisely.
• Accountability - Ability to accept responsibility and account for his/her actions.
• Customer Oriented - Ability to take care of the customers’ needs while following company
  procedures.
• Working Under Pressure - Ability to complete assigned tasks under stressful situations.
• Problem Solving - Ability to find a solution for or to deal proactively with work-related problems.
• Detail Oriented - Ability to pay attention to the minute details of a project or task.
• Active Listening - Ability to actively attend to, convey, and understand the comments and questions of others.
• Analytical – Ability to analyze marketing campaign performance and recommend opportunities for optimization.
• Collaboration – Ability to work cross-functionally with corporate and field leaders.

What You Need:

• A Bachelor’s degree in marketing, communication, or a related field is preferred
• 5–7 years of experience in lifecycle, CRM, or retention marketing
• Proven ability to manage cross-channel automation (email, SMS, push)
• Hands-on experience with CRM and marketing automation tools (e.g., Hatch, DOMO< Email platforms)
• Strong understanding of customer journey mapping, behavior-based triggers, and campaign testing
• Collaborative mindset with experience working alongside creative, data, and growth teams
• Bonus: Experience in home services, multi-location, or franchise-based businesses