The Role
The Director of Integrated Strategy will lead brand and engagement strategies, guide creative development, collaborate cross-functionally, and optimize performance based on analytics.
Summary Generated by Built In
DIRECTOR OF INTEGRATED STRATEGY
Integrated Strategy
Reports to: SVP, Integrated Strategy
Job SummaryThe Director of Integrated Strategy will bridge brand and engagement strategy to craft impactful solutions that drive brand, engagement, and business growth. This individual is both a creative problem solver and data explorer, turning research and insights into actionable brand, media, and omnichannel strategies. They deliver clarity and precision in all of their communications and recommendations, providing thoughtful direction confidently and without ambiguity. They shape strategic direction, define key journeys, and guide creative development while contributing to timelines, KPIs, and new business efforts. Cross-functional collaboration is key to this role.
The Director of Integrated Strategy embodies Calcium+Company's core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.
Key Job Responsibilities (Duties may include, but are not limited to all or some of the following)
Job Qualifications (Skills/Requirements)
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
Integrated Strategy
Reports to: SVP, Integrated Strategy
Job Summary
The Director of Integrated Strategy embodies Calcium+Company's core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.
Key Job Responsibilities (Duties may include, but are not limited to all or some of the following)
- Brand / Engagement Strategy: Deeply understand client brands and the consumer journey, ensuring strategies are rooted in insights that enhance both brand and customer experiences.
- Cross-Functional Collaboration: Facilitate cross-disciplinary thinking, shaping strategic direction through briefs, POVs, and presentations. Collaborate with creative, digital, and analytics teams to ensure strategies translate into compelling experiences.
- Competitive & Experience Intelligence: Monitor competitors and industry trends, identifying experience gaps and new opportunities to elevate brand engagement.
- Audience Insight & Journey Mapping: Define audience segments and develop nuanced customer journeys that outline key touchpoints and opportunities for meaningful brand interactions.
- Strategic Direction & Creative Shaping: Guide creative teams with sharp, actionable briefs that integrate brand strategy with user experience insights.
- Brand Development: Collaborate on the development of positioning, values, and messaging frameworks while ensuring alignment with experience strategies.
- Analytics & Optimization: Work closely with analysts to define KPIs for both brand and experience strategies, measuring and optimizing performance.
- Communications & Tactical Planning: Lead development of communications calendars, tactical programs, and omnichannel content strategies that align with both brand and user experience goals.
- Facilitation & Workshops: Conduct workshops and collaborative sessions with internal teams, clients, and partners to align on strategy and optimize brand experiences.
Job Qualifications (Skills/Requirements)
- 6+ years in a strategy role.
- At least 3 years of pharmaceutical marketing experience, including one product launch or label update.
- Ability to own day-to-day work and deliverables across multiple clients without close managerial supervision.
- Proven ability to collaborate across disciplines.
- Strong communication, presentation, and storytelling skills.
- Ability to provide clear, actionable recommendations without ambiguity.
- Experience with market research methodologies and data analytics tools.
- Experience in integrated marketing, with expertise in at least two of the following:
- Relationship management (RM, CRM, PRM)
- Content strategy
- Engagement/media planning
- Omnichannel planning
- Social media strategy
- SEO/SEM
- Ability to think strategically while maintaining focus on execution and optimization.
- Strong problem-solving mindset with a passion for innovative thinking.
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
Skills Required
- 6+ years in a strategy role
- At least 3 years of pharmaceutical marketing experience
- Proven ability to collaborate across disciplines
- Strong communication, presentation, and storytelling skills
- Experience with market research methodologies and data analytics tools
- Experience in integrated marketing with expertise in RM, CRM, content strategy or media planning
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The Company
What We Do
Calcium+Company is an award-winning health communications group dedicated to nourishing companies and brands across their full lifecycle. To collaborate with a broad array of diverse clients and deliver innovative solutions, we’re organized around specialty divisions that include Calcium (healthcare marketing), Vitamin MD (medical communications), PRotein (public relations), Amino (oncology marketing), and Cobalt (commercial planning and market access). Our integrated strategy group, which combines brand, medical, and engagement strategy into one solution, works across Calcium+Company to deliver strategy grounded in behavioral science and data analytics. We are proud of our work but equally proud of our culture and were recently ranked one of MM+M’s 2024 Best Places to Work. Calcium+Company is led by CEO Judy Capano and Group President Greg Lewis. #nourishmentforlife
