Tennis Channel is evolving into a modern sports media powerhouse—streaming-forward, culturally tuned-in, and built to serve fans wherever they watch. With six distinct products, 30+ annual tentpoles, and a fast-growing portfolio that spans tennis and pickleball, we’re operating at a scale that demands rigor and alignment.
We’re hiring a Director, Integrated Marketing to bring structure and strategy to that scale. This is the role that turns top-line priorities into multi-channel marketing campaigns—managing all aspects from ideation to execution to measurement and reporting. If you know how to translate strategy into action, drive clarity across teams, and keep complex campaigns moving—this is your role. You’ll be at the center of the action, with the mission to make a measurable impact.
You’ll report to the Executive Director, Growth & Integrated Marketing, with direct exposure to our executive team. Acting as the critical link between strategy and execution, you’ll bring order, clarity, and energy to how we market across platforms. This is a foundational role in the next chapter of Tennis Channel’s brand and business—there’s no better seat for someone who thrives at the center of it all.
This role is based in our Santa Monica, CA office.
What You’ll Own
Run the Engine
- Build and lead go-to-market playbooks that tell every platform (linear, FAST, app, social, email, web) what to push, when, and why—eliminating the patchwork approach
- Keep 30+ annual tentpoles on track, ensuring every campaign is coordinated, measured, and impactful
- Drive cross-functional execution so creative, media, content, PR, and platform teams hit the same moment, every time
Own the Calendar
- Manage the master marketing calendar—prioritize events into tiered A/B/C packages aligned to engagement and revenue goals
- Develop campaign timelines, briefs, and execution checklists that keep teams aligned and out of “last-minute scramble” mode
Fuel the Funnel
- Partner across Growth, Ad Sales, Distribution, Production, Industry Relations, to surface and support monetization opportunities via our O&O channels, tentpole events, Tournament and Tour partnerships
- Identify ways to make our marketing assets work harder—maximizing visibility, relevance, and return
Support Sales & Strategy
- Translate marketing priorities into sales-ready campaign decks and activation plans that bridge editorial, content, and revenue teams
- Lead support for Ad Sales RFPs and brand integrations with creative ideas, smart packaging, and clear campaign ROI
Modernize the Machine
- Build a scalable integrated marketing process—codifying best practices, creative asset needs, performance tracking, and post-campaign insights
- Ideate new fan-forward campaigns across digital, social, audio, events, and experiential formats
What You Bring
- 7+ years of integrated marketing experience in media, entertainment, streaming, or sports
- Strong campaign planning, project management, and cross-functional collaboration skills
- Deep understanding of go-to-market strategy across platforms (linear, FAST, app, social, digital, and live events)
- Proven ability to prioritize multiple initiatives and manage complex timelines across stakeholders
- Experience working closely with sales teams, creative, production, industry relations, distribution, and product owners
- A strategic mindset with a bias toward action—able to think big, build a clean, high impact plan, and roll up sleeves
- A love of live sports, a fan of tennis, and a pulse on how fandom is evolving in today’s media landscape
Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About PickleballTV
Pickleballtv (PBTV) is the 24-hour television home of America’s fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live matches from the game’s top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.
About Tennis Channel
Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, ROAR, and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $125,000 to $140,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
#tennis
Skills Required
- 7+ years of integrated marketing experience in media, entertainment, streaming, or sports
- Strong campaign planning and project management skills
- Understanding of go-to-market strategy across various platforms
- Experience working with sales teams and cross-functional collaboration
- Ability to manage complex timelines and initiatives
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
