Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
Director, Integrated Marketing Communications, Ninja
Position Overview
As part of the Integrated Marketing Communications Team, you will play a role in building, managing, and tracking all Beverage and Indoor Cooking Category product demand plans. This will include partnering with cross-functional teams such as Product Marketing, Content Strategy, Creative, Media, and Analytics to bring launch plans to life. You will help manage agencies on media planning, creative strategy/concepting, social content, video production, and PR pitching/events. You will lead in-market performance updates, and strategy/creative optimizations throughout the campaign lifecycle. The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers, strong organizational skills, and personal responsibility.
Responsibilities
- Build, manage, and track all Beverage and Indoor Cooking Category product demand plans
- Oversee daily and weekly reporting of organic and paid media performance to optimize messaging, creative, and strategies to deliver on marketing goals
- Work with cross functional global teams to bring new products to market, support localization of global plans, and ensure seamless integration in market
- Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market
- Write agency briefs and help manage agency coordination, execution, and internal alignment/approvals
- Manage junior team members, coaching and development
Key Functional Skills/Knowledge
- Comfortable working at a fast pace, iterative, and progress vs. perfection mindset
- Leading and building global teams
- Strong communication skills and ability to make effective presentations to all levels of management
- Ability to synthesize complex product features into compelling and desirable stories
- Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches
- Ability to connect the dots and think at a holistic and strategic level across the business
- Driving creative and with creative production
- Influencing, conflict resolution, and creative problem solving.
- Comfortable mining and analyzing data and drawing conclusions
- Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Biased toward action, roll up your sleeves and get it done together
Qualifications
- Minimum of 10 years of prior marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and comms strategy and advertising production/execution
- Experience in managing, building, and growing teams
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Experience in launching products globally across several different markets
This role is hybrid from our Needham MA office, Onsite 3 days a week
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
What the Team is Saying
SharkNinja Compensation & Benefits Highlights
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Healthcare Strength — Multiple medical plan options with dental and vision are paired with company‑paid life/AD&D and short‑ and long‑term disability. Optional supplemental life, critical illness, and access to Calm Premium and TaskHuman expand the health and protection toolkit.
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Equity Value & Accessibility — An Employee Stock Purchase Plan and a 2023 Equity Incentive Plan provide accessible ownership opportunities. These options offer a path for employees to participate in company growth beyond base pay.
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Leave & Time Off Breadth — “Generous” PTO, company holidays, and paid parental leave are emphasized, with half‑day “Summer Fridays” in August noted in U.S. materials. Backup child and eldercare days appear in postings, adding practical support for time away.
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What We Do
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,000 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Why Work With Us
Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.
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SharkNinja Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.
