Director, Integrated Campaign Strategy & Planning

About the Role:

AlphaSense has the products, the content, and the customers. We are now transforming how Marketing brings that story to market through strategic campaigns run as a truly integrated effort. We need a leader who has built and led this motion before, at scale and ideally through the pre-IPO to IPO journey, to define, launch and manage this process at AlphaSense.

As Director of Campaign Strategy, you will define the campaign strategy and framework for the marketing organization and guide cross-functional teams as they build campaigns against it. You will own the thesis, audience, and measurement model for our campaigns, and the strategy that informs channel mix and budget. Your job is to make sure the integrated plan is comprehensive, aligned to the strategy, and executed well across channel owners and journey stages, and you will have the influence and the mandate to hold teams to that standard.

You will partner with every Marketing team: Product and Solution Marketing, Growth, Demand Gen and ABM, Comms, Brand, Content, International, Influencer, Customer Marketing and Education, Field Marketing and Events, and Marketing Operations to unify our collective efforts and align them tightly to business outcomes.

Who You Are:

• 12+ years of experience in high-growth, enterprise B2B SaaS marketing, including significant experience leading campaign strategy or integrated marketing at scale
• A track record of defining and implementing a campaign framework across a large marketing organization, with results you can show
• Experience at a pre-IPO company through IPO is preferred, but not required
• Proven ability to influence and hold accountable cross-functional teams you don’t manage directly
• Experience partnering across Product Marketing, Demand Gen, ABM, Brand, Content, Sales, Customer Success, and other cross-functional teams
• Strong analytical skills and a habit of evidence over assertion: you set targets, measure honestly, and can say how you’ll know it worked
• Strategic judgment to connect business goals to campaign strategy, and channel and budget decisions
• Executive presence and excellent communication
• Fluency with the modern marketing stack and a point of view on using AI to raise the team’s leverage is preferred
• Budget ownership experience is a plus

What You’ll Do:

Own the Campaign Strategy and Framework

• Define the campaign strategy and operating framework for the marketing organization: how campaigns are prioritized, scoped, briefed, planned, launched, and measured
• Turn company priorities, product roadmap, customer insight, and market opportunity into a small number of well-defined campaigns, each with a clear thesis, audience, and success criteria, as well as content and offer strategy
• Set the strategy that informs channel mix and budget allocation, partnering with channel owners who develop to the final plan
• Build the playbooks, briefs, and planning standards that make the framework repeatable across products, segments, and teams

Drive Adoption and Accountability

• Lead adoption of the framework across the entire marketing team, including enablement, training, and change management
• Use indirect authority to hold program owners accountable for comprehensive plans aligned to the strategy and for execution that follows through
• Establish review cadences, effective and efficient communication structures, and governance that keep teams aligned without becoming a bottleneck
• Build a culture of shared ownership, honest measurement, and continuous improvement

Measure and Optimize

• Agree on what each campaign is accountable for before it launches, and share the results honestly afterward
• Work with Marketing Operations to build measurement models and dashboards that connect campaigns to pipeline, revenue, and other identified core KPIs
• Regularly report to leadership on campaign performance, give channel owners a stage to share insights, and demonstrate how the framework is improving marketing effectiveness
• Apply real-time learnings to in-campaign optimizations across channels, and evaluate post-campaign learnings to inform future strategy, amplify what is working, and help the team stop what isn’t working quickly

What You’ll Be Measured On:

• Adoption of the campaign framework across the marketing organization
• Pipeline sourced and influenced by strategy-led campaigns, against targets you help set
• Quality of campaign plans: clear thesis, audience, measurement model, and cross-functional alignment before launch
• Cross-functional alignment and integration, including consistent and efficient execution across channels and teams
• Speed from strategy to in-market, and the share of campaigns that ship on time and on plan
• Efficiency of spend against the strategy, where budget ownership applies