Director of Influencers
Location: New York, NY (Hybrid, 4x Week In-Office)
Reporting to: Senior Director of Community
Department: Community & Influencer
Salary: $110k-$140k
About Bubble:
Bubble is redefining skincare: derm-developed, community-powered, and joyfully disruptive. In just a few years, we’ve built one of the fastest-growing skincare brands in the U.S., with a community of 200K+ ambassadors and millions of fans who see Bubble as more than products—it’s a movement. We’re shaping culture, driving real results, and creating a new blueprint for what a skincare brand can be.
Role Overview:
We’re now looking for a Director of Influencers to lead and scale our influencer ecosystem. This role will sit at the center of culture, creators, and community—building meaningful partnerships that take Bubble to the next level.
You’ll collaborate closely with cross-functional partners in Community, Commercial, PR, Social, and Brand to ensure the Bubble campaigns are integrated into key moments across the business– from new product launches to experiential campaigns. This is an exciting opportunity to shape the future of one of Bubble by elevating the voices of those who love us most.
Key Responsibilities:
Set the Strategy:
- Build and own Bubble’s global influencer strategy across TikTok, YouTube, Instagram, and emerging platforms, ensuring we’re consistently ahead of the curve.
Lead with Culture:
- Identify and activate creators who shape conversations—spanning skincare, lifestyle, pop culture, and beyond—making Bubble a brand that always feels tapped into what matters.
Build Partnerships:
- Develop tiered influencer programs (from micro to mega) that balance authenticity, scale, and ROI. Manage and grow long-term relationships with top creators and their teams.
Drive Impact:
- Partner with marketing, social, and PR to build integrated influencer moments around launches, campaigns, and brand activations. Ensure influencer work connects directly to business outcomes.
Scale the Engine:
- Oversee influencer budgets, contracts, and reporting. Implement best practices, learnings, and systems that elevate how we work with creators.
Mentor & Grow:
- Lead a small but mighty team, developing the next generation of influencer talent within Bubble.
Who You Are:
Experienced: 7+ years working in influencer marketing, with at least 2 years in a leadership role at a fast-growing consumer brand. You’ve learned from the best in the space and can bring those insights here.
- Strategic & Creative: You see both the big picture and the fine details. You know how to design campaigns that feel fresh, cultural, and high-impact.
- Connector: You have a deep network of creators, agents, and managers, and know how to open doors and make the right partnerships happen.
- Analytical & Results-Driven: You love culture but also the numbers. You know how to measure influencer impact beyond vanity metrics and tie programs to business growth.
- Builder: You thrive in fast-moving, entrepreneurial environments. You can create systems and structure without losing agility.
- Culture-Obsessed: You live and breathe TikTok, creators, and internet culture—you’re always the first to know what’s trending and who’s rising.
Why Join Bubble
At Bubble, you’ll help write the next chapter of one of the most exciting beauty brands of our generation. You’ll have the freedom to shape how Bubble shows up in culture, the backing of a brand with real momentum, and a team that values joy, creativity, and impact in equal measure.
Top Skills
