About The Company
goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.
Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
We’re seeking an experienced Director to lead our central influencer marketing team and own goop’s creator strategy. The position is based in our Santa Monica headquarters.
In this role, you’ll ensure goop continues to lead the creator economy while shaping the next phase of innovation. You’ll bring deep expertise across influencer marketing and performance-driven paid media to elevate global programs, scale operations, and deliver best-in-class creator content to millions of customers worldwide.
About The Role
Reporting to the VP, Brand Marketing, the Director, Influencer Marketing is a key member of the brand marketing team. This role will oversee the entire influencer marketing program, charged with developing social strategy and generating new ideas that support all levers of the business.
- Develop and maintain a measurable influencer marketing strategy that ladders up to company OKRs
- Successfully execute product launches, evergreen marketing campaigns, and brand initiatives with an influencer first strategy that supports overall business priorities
- Identify and build long term partnerships with influencers to drive consideration and conversion
- Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social, communications and editorial teams
- Assist with content and message creation with a social first storytelling lens
- Manage influencer marketing forecast, budget, and optimizations based on business needs
- Use data insights to effectively test and measure strategies
- Monitor industry and competitive trends
- Pivot self-service analytics reporting up to the executive leadership team and use those insights to drive constant improvements
Qualifications & Experience
- 8-10 years of experience in influencer marketing
- Experience managing a DTC brand preferably in the beauty or fashion space
- Well-versed in influencer marketing reporting and delivering results to executive leadership
- Strong copywriting and editing skills that mirror the brand voice
- Comfortable collaborating and working in cross functional settings
- Deep understanding of influencer marketing tactics and proven relationships with influencers
- Familiarity with influencer reporting and management platforms
FAQ
- Compensation: $140,000 - $150,000 + Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Santa Monica, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
- Benefits: Generous health benefits package, fertility benefits and paid parental leave.
- Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
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What We Do
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
