Director of Indies

Posted 6 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
175K-175K Annually
Senior level
AdTech • Machine Learning
The Role
Lead revenue and go-to-market for independent agency partnerships: carry quota, close deals, build and coach a seller team, define segmentation/pricing, manage pipeline and forecasts, deepen agency adoption of Samba's measurement, targeting, and attribution solutions, and represent the company at industry events.
Summary Generated by Built In
Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. 

What You'll Do

    • Carry your own revenue target across a portfolio of strategic independent media agencies, with full accountability for pipeline, forecasting, and close.

    • Lead as a player-coach: set the standard by closing your own deals while building, coaching, and developing the team that owns the independent agency segment.

    • Hire, onboard, and mentor a team of agency sellers; level up everyone around you and create a high-performing, collaborative culture.

    • Define and execute Samba's go-to-market approach for the independent agency segment — segmentation, prioritization, packaging, and pricing.

    • Prospect, qualify, close, and scale new agency partnerships across Samba's measurement, targeting, and attribution solutions.

    • Deepen relationships with existing agency partners, expanding adoption across teams, clients, and product lines.

    • Persuasively communicate Samba's offerings and unique value proposition to agencies via email, phone, and in-person presentations.

    • Set targets, forecast, and report on both team and individual performance, instilling strong pipeline and Salesforce discipline across the team.

    • Partner cross-functionally to ensure campaign success and growth of partnerships, and channel agency feedback to product and measurement science.

    • Represent Samba at industry events as a senior voice and knowledge leader for the independent agency space.

Who You Are

    • Demonstrated ability to perform against quota and excel in a highly competitive market.

    • 8+ years of experience in advertising, digital media, adtech, or data/analytics sales, with a track record selling into or alongside media agencies.

    • People-leadership experience — you've built, coached, and retained high-performing sales talent, whether formally or as a player-coach.

    • A genuine player-coach mindset: you still love to sell and carry a number, and you get energy from developing others and multiplying their success.

    • Deep familiarity with the independent agency landscape and the buyers, decision-makers, and dynamics that define it.

    • Demonstrated strategic, consultative, and analytical sales approach with a focus on building partnerships with clients.

    • Customer-focused leadership with excellent communication, networking, and negotiation skills.

    • Fluency in cross-screen measurement, targeting, and attribution, and the confidence to lead that conversation with senior agency stakeholders.

    • Proficiency in Salesforce and a disciplined approach to pipeline and forecast management.

    • Currently requiring 3 days a week on-site in office, with a possibility of increasing in the future.

    • Willingness to travel to outside markets and to entertain clients during evenings and occasionally weekends.

    • Bachelor's Degree.

    • Existing, current relationships with media buying decision-makers at independent agencies favored.

    • Knowledge of the TV/online/mobile advertising industry and data a plus.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
 
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

Skills Required

  • 8+ years of experience in advertising, digital media, adtech, or data/analytics sales
  • Proven ability to perform against quota and close deals
  • People-leadership experience (hiring, coaching, retaining sales talent)
  • Player-coach mindset: will carry quota while developing others
  • Deep familiarity with independent agency landscape and buyers
  • Fluency in cross-screen measurement, targeting, and attribution solutions
  • Proficiency in Salesforce and disciplined pipeline/forecast management
  • Bachelor's Degree
  • Willingness to be on-site 3 days per week (hybrid) and travel to outside markets
  • Willingness to entertain clients during evenings and occasionally weekends
  • Existing/current relationships with media buying decision-makers at independent agencies
  • Knowledge of TV/online/mobile advertising and data
Am I A Good Fit?
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The Company
HQ: San Francisco, CA
318 Employees
Year Founded: 2008

What We Do

Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.

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