At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead is seeking a Director, HCP Non-personal Promotion Marketing to champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir. In this role, you’ll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.
As the HCP NPP Marketing Lead, you’ll:
- Drive bold, creative digital and omnichannel campaigns that educate HCP and drive product adoption
- Optimize promotional effectiveness across channels and lead targeted HCP segmentation
- Be at the forefront of healthcare innovation, leveraging cutting-edge technology
If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!
Role Overview & Responsibilities:
- Develop the NPP omnichannel (POA) in partnership with HCP promotional team with a focus on balancing the needs of the broader HIV treatment portfolio.
- Develop and oversee execution of a comprehensive non personal promotional strategy to support a new product launch in HIV treatment.
- Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities that will propel HIV treatment for non-personal business objectives
- Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution
- Partner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution
- Develops and leads key elements of the promotional brand strategy aligned to the brand campaign with a focus on campaign integration within a portfolio of HIV treatment products
- Drives execution through the management and partnership with external agencies, internal cross-functional partners, and field sales.
- Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy
- Gains approval for marketing materials through internal review process through Promotional Review Committee (PRC)
- Works cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders
- Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.
- Ensures that all marketing activities are in compliance with regulatory and legal requirements.
- Manages the non-personal promotion marketing budget and project timelines
Competencies and Expertise Required
- Track record of successful pharmaceutical/biotech marketing, with launch experience preferred
- Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities
- Experience with marketing strategy, sales and regulatory policies and practices
- Ability to conceive, develop and implement multi-dimensional marketing and business plans
- Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
- Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
- Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
- Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
- Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
Qualifications and Preferred Experience
Required:
- Bachelor’s degree with at least 12 years of marketing experience, or
- Master’s degree or PhD with at least 10 years of marketing experience
Preferred:
- An MBA with 10+ years of pharma/biotech marketing experience
- Experience in product launch and portfolio management
- Background working with patient and community advocacy groups
- Knowledge of pharmaceutical regulatory requirements impacting marketing materials
- Prior experience with advertising, digital, or communications agencies is advantageous
For additional benefits information, visit:
https://www.gilead.com/careers/compensation-benefits-and-wellbeing
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
For jobs in the United States:
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For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
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The way we see it, the impossible is not impossible. It’s simply what hasn’t been achieved yet. For more than 30 years, we’ve pursued it, chased it down, tackled it for answers and surrounded it for a way in. We have worked tirelessly to bring forward medicines for life-threatening diseases.
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At Gilead, the tangible results of your contributions are evident. Where every individual matters. Where all employees can enhance their skills through ongoing development. And where we start every day with one question: “What’s next?”
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