Director, HCP Digital Marketing - PBC

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
 

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. 

We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.

Gilead is seeking a Director, Healthcare Provider Digital Marketing to lead the non-personal promotions strategy and execution for LIVDELZI in Primary Biliary Cholangitis (PBC).  This role will report to the Senior Director, HCP Marketing. 

As the HCP NPP Digital Marketing Lead, you’ll:

• Lead omnichannel campaigns that educate HCPs and drive product adoption

• Optimize promotional effectiveness across channels and lead targeted HCP segmentation

• Strategically leverage data and technology to optimize approach to rare disease

Job Responsibilities:

• Develop the non-personal promotion strategy and plan of action for healthcare professional audience

• Develop and lead key elements of the promotional content & messaging strategy aligned to the brand strategy and campaign

• Maximize HCP Media plan to deliver robust product conversions and durable ROI

• Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution

• Works cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders

• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.

• Gains approval for marketing materials through internal review process through Promotional Review Committee (PRC)

• Manages the non-personal promotion marketing budget and project timelines across both media and creative

Competencies:

• Track record of successful pharmaceutical/biotech marketing, with launch experience preferred

• Experience with marketing strategy, sales and regulatory policies and practices

• Ability to conceive, develop and implement multi-dimensional marketing and business plans

• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution

• Outstanding business acumen, leadership, and budget management skills; demonstrated ability to drive business results

• Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude

• Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively

• Use analytical/strategic skills to synthesize complex information, distill critical insights to inform brand strategy, and translate to tactical level

Basic Qualifications:

Bachelor's Degree and Twelve Years’ Experience

OR

Masters' Degree and Ten Years’ Experience

OR

Ph.D. and Eight Years’ Experience

Preferred Qualifications:

• MBA with 10 years of experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies.

• Rare disease or Liver experience

• Knowledge of pharmaceutical regulatory requirements impacting marketing materials

• Prior experience with advertising, digital, or communications agencies is advantageous

People Leader Accountabilities: 

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams. 

• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose. 

• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. 

The salary range for this position is:

Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact [email protected] for assistance.

For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.

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Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the  legal duty to furnish information; or (d) otherwise protected by law.
 

Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

Please apply via the Internal Career Opportunities portal in Workday.