Director, HCP Marketing - PBC

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Job Description
 

Gilead is seeking a Director, Healthcare Provider Marketing to lead the non-personal promotions strategy and execution for LIVDELZI in Primary Biliary Cholangitis (PBC).  This role will report to the Senior Director, HCP Marketing. 

As the HCP NPP Marketing Lead, you’ll:

• Lead omnichannel campaigns that educate HCPs and drive product adoption

• Optimize promotional effectiveness across channels and lead targeted HCP segmentation

• Strategically leverage data and technology to optimize approach to rare disease

Job Responsibilities:

• Develop the non-personal promotion strategy and plan of action for healthcare professional audience

• Develop and lead key elements of the promotional content & messaging strategy aligned to the brand strategy and campaign

• Maximize HCP Media plan to deliver robust product conversions and durable ROI

• Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution

• Works cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders

• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.

• Gains approval for marketing materials through internal review process through Promotional Review Committee (PRC)

• Manages the non-personal promotion marketing budget and project timelines across both media and creative

Competencies:

• Track record of successful pharmaceutical/biotech marketing, with launch experience preferred

• Experience with marketing strategy, sales and regulatory policies and practices

• Ability to conceive, develop and implement multi-dimensional marketing and business plans

• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution

• Outstanding business acumen, leadership, and budget management skills; demonstrated ability to drive business results

• Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude

• Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively

• Use analytical/strategic skills to synthesize complex information, distill critical insights to inform brand strategy, and translate to tactical level

Basic Qualifications:

Bachelor's Degree and Twelve Years’ Experience

OR

Masters' Degree and Ten Years’ Experience

OR

Ph.D. and Four Years’ Experience

Preferred Qualifications:

• MBA with 8 years of experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies.

• Rare disease or Liver experience

• Knowledge of pharmaceutical regulatory requirements impacting marketing materials

• Prior experience with advertising, digital, or communications agencies is advantageous

The salary range for this position is:

Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact [email protected] for assistance.

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