Director, GTM Systems & AI Transformation

Posted 15 Days Ago
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San Francisco, CA, USA
In-Office
225K-290K Annually
Expert/Leader
Artificial Intelligence • Machine Learning
Advancing frontier AI through better data – and delivering real-world outcomes, faster
The Role
Leads Snorkel AI’s GTM systems strategy, Salesforce architecture, data governance, automation, and AI transformation. Manages a technical systems team, owns the GTM technology roadmap and vendor relationships, improves lead-to-cash processes, and partners across Sales, Delivery, Marketing, Finance, Legal, and Customer Success. The role drives scalable workflows, reliable revenue data, AI-enabled pipeline and forecasting solutions, and technology adoption across the organization.
Summary Generated by Built In

About Snorkel

At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data.

We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes since 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!

Director, GTM Systems & AI Transformation

Reports to: VP, Revenue Operations Team: Senior GTM Transformation Specialist, Senior GTM Engineer Location: San Francisco


About the Role

Snorkel AI's Revenue Operations team designs, builds, and runs the systems, data, and processes that power our Go-to-Market motion. The Director, GTM Systems & AI Transformation leads that effort end-to-end — from systems architecture to workflow automation to AI-enabled process innovation — and manages a small, high-leverage systems team.

This is a hands-on leadership role for someone who can own the technical roadmap and transform the GTM motion. You'll partner directly with Sales, Delivery, Marketing, Finance, and Legal to make sure our systems reflect how the business actually needs to run, and you'll be a trusted business partner to every team you touch.

 What You'll Own

Systems Strategy & Architecture

  • Partner with GTM leaders to define and evolve the systems architecture strategy across Sales, Delivery, Customer Success, Marketing, and more
  • Set the roadmap for Salesforce and the broader GTM stack (Gong, Clay, Ironclad, Float, CPQ, billing/revenue automation, and future tooling)
  • Own Salesforce architecture, data integrity, and data hygiene as the foundation of the role — new automation and AI initiatives get built on top of a clean, well-governed baseline
  • Own vendor relationships and renewals across the GTM stack

Team Leadership

  • Manage and grow the team, setting priorities and reviewing technical design
  • Turn ambiguous business requests from Sales, Delivery, and Finance into scoped, shippable system changes
  • Establish an intake, prioritization, and release process so the team moves from reactive to proactive and keeps stakeholders informed

Data Governance & Process

  • Define and enforce data hygiene standards and field/object governance across the CRM
  • Own the orchestration and reliability of revenue data across the GTM ecosystem
  • Partner with systems and data operations teams to ensure data quality, governance, and visibility across core GTM platforms
  • Help architecture lead-to-cash processes — handoffs, approvals, escalation paths across Sales, Delivery, and Finance
  • Partner with Enablement to roll out new features and ensure technology adoption

Automation & AI

  • Lead AI transformation across GTM by identifying workflow automation and AI-enabled opportunities across the GTM funnel
  • Implement high-impact AI use cases across the GTM lifecycle, including pipeline management, prospecting intelligence, forecasting signals, and customer insights.
  • Define and evolve standardized end-to-end GTM processes that streamline execution through automation, integrations between systems, and the use of AI.
 What You'll Bring
  • 10+ years in Revenue/Sales/GTM Operations, Business Systems, or CRM architecture, including 3+ years leading and developing high-performing technical teams
  • Deep, architecture-level Salesforce expertise (object model design, automation, integrations); certifications a plus
  • Experience owning a GTM tool stack beyond Salesforce (forecasting tools, CLM, data enrichment, billing systems)
  • Hands-on experience developing with AI tools, scaling AI-based solutions, and managing modern technology stacks, combined with the operational pragmatism to know when and how to deploy them effectively
  • Strong prioritization and project management skills in fast-moving environments
  • Exceptional communication and collaboration skills with executives, sales managers, sales reps, cross-departmental leaders, and IT
  • Comfort operating in a fast-moving, ambiguous environment — startup or high-growth company experience strongly preferred
  • Strong systems thinking and ability to design durable, scalable solutions instead of one-off fixes
  • Deep comprehension of the business motions across Marketing, Sales, and Delivery, and the judgment to know where technology and AI can move the needle for each

This role is hybrid schedule for 3 days a week in our Downtown SF office. 

Actual compensation will be determined based on factors including skills, qualifications, experience, and geographic location.

Salary range(s) for this role
$225,000—$290,000 USD

Be Your Best at Snorkel

Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success.

Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Skills Required

  • 10+ years of experience in Revenue Operations, Sales Operations, GTM Operations, Business Systems, or CRM architecture
  • 3+ years leading and developing high-performing technical teams
  • Deep, architecture-level Salesforce expertise, including object model design, automation, and integrations
  • Experience owning GTM tools beyond Salesforce, including forecasting, contract lifecycle management, data enrichment, or billing systems
  • Hands-on experience developing with AI tools and scaling AI-based solutions
  • Strong prioritization and project management skills
  • Exceptional communication and collaboration skills with executives and cross-functional teams
  • Experience working in fast-moving, ambiguous environments
  • Strong systems thinking and ability to design scalable solutions
  • Deep understanding of Marketing, Sales, and Delivery business motions
  • Salesforce certifications
  • Startup or high-growth company experience

Snorkel AI Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Snorkel AI and has not been reviewed or approved by Snorkel AI.

  • Healthcare Strength — Comprehensive medical, dental, and vision plans cover employees and dependents, with disability and life insurance included. A yearly wellness stipend supplements core health coverage.
  • Leave & Time Off Breadth — Unlimited vacation, paid holidays, and paid sick days are offered. Company-wide rest days are also referenced, expanding time-off support.
  • Parental & Family Support — Parental leave for birthing and non-birthing parents and childcare benefits are provided. Flexible work arrangements and remote-friendly perks further support family needs.

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The Company
HQ: Redwood, CA
Year Founded: 2019

What We Do

Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine platform technology with research-driven data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes. Snorkel led the development of Senior SWE-Bench and launched Open Benchmarks Grants with a $3 million commitment to support open-source datasets, benchmarks, and evaluation research. Supported projects include Agents’ Last Exam, OSWorld 2.0, Terminal-Bench, Continual Learning Bench, and SlopCode Bench.

Why Work With Us

Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly,offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly.

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