The Role
The Director of GTM Enablement leads enablement functions across sales, delivery, and customer success, focusing on onboarding, training, content management, and enabling revenue outcomes. Responsibilities include implementing sales methodologies, designing training programs, and measuring enablement impact.
Summary Generated by Built In
Company Description
Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science & Technology, Production, Sustainment, Logistics, and Modernization teams with AI-enabled Applications and best-in-class data. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.
Job Description
We are looking for a strategic, hands-on Director of GTM Enablement to build and lead our enablement function across the full customer lifecycle - Sales, Delivery, and Customer Success. You will own the systems, content, and coaching that turn new hires into productive sellers, equip Engagement Managers and Implementation Engineers to deliver lasting outcomes, and arm Sales and Customer Success to win, renew, and expand. You are the connective tissue between Sales, Delivery, Marketing, Product, and Sales/Delivery Operations.
You understand that enablement is a revenue function, not a training function. Outcomes - ramp time, win rate, time-to-value, NRR - are the metrics that matter, and you can build the programs that move them. You are equally comfortable designing a 30/60/90 ramp plan, facilitating a methods workshop, coaching an Engagement Manager, or briefing Sales leadership on enablement ROI.
This role is based in our Arlington, VA office, with up to 25% travel across our commercial and federal markets.
Scope of Responsibilities
Onboarding, Training Support & Coaching
- Implement and reinforce our standard sales qualification methodology (SPICED) across the GTM organization
- Design the manager coaching cadence and skills-based development framework for both Sales and Delivery leaders
- Support SL&D in role-based onboarding and certification programs for Sales, EMs, IEs
- Support SL&D in Ark product deep-dive certification for Delivery (EMs/IEs) and ongoing product/competitive training for Sales
Content & Equipping
- Own the centralized GTM content library - taxonomy, governance, and discoverability - and the playbooks, talk tracks, battle cards, and competitive intelligence that live in it
- Own the delivery playbook and customer-facing templates (kickoff decks, QBR/EBR frameworks, status reports) in partnership with Delivery Leadership
Sales-to-Delivery & Customer Lifecycle
- Own the Sales-to-Delivery handoff playbook, internal kickoff standards, and customer-context transfer requirements, plus a handoff quality scorecard that feeds back into the program
- Build renewal, expansion, and adoption playbooks that connect Delivery success to revenue growth; partner with Delivery and CS on customer health and time-to-value
Strategy, Measurement & Alignment
- Set enablement strategy and OKRs tied directly to revenue outcomes; lead GTM launch readiness for new Ark capabilities
- Report enablement impact in revenue language - win rate, ramp, attainment, content usage, NRR - not training activity
Qualifications
- U.S. Citizenship is required
- Bachelor's degree from an accredited institution
Required Skills:
- 10+ years of GTM enablement experience, including 5+ years leading enablement programs in B2B/B2G SaaS or enterprise software
- Built onboarding, ramp, and certification programs from scratch with measurable impact on time-to-first-deal and ramp time
- Hands-on experience rolling out and reinforcing a standard sales methodology (SPICED, MEDDPICC, Challenger, or equivalent) across a multi-role GTM organization
- Track record of building enablement that crosses the Sales-to-Delivery line - not just sales-side training
- Fluency with modern GTM tools spanning sales, delivery, training, & enablement e.g. CRM (Salesforce or similar), CS Platform (Planhat or similar), LMS (Articulate 360 or similar).
- Ability to measure and report enablement impact in revenue language to executive audiences
- Self-starter with an owner mentality and bias for action; credible with a new AE, an Engagement Manager, and Sales Leadership
Desired Skills:
- Experience supporting DoD, federal civilian, or national security customers
- Prior experience enabling GTM teams across both commercial and public sector motions
- Experience leveraging AI tools (Claude, ChatGPT, NotebookLM) to accelerate content development and personalize learning
- Career-pathing experience (e.g., AE-to-VP programs) and coaching certification (ATD, Bossed UP, or equivalent)
- Startup or other entrepreneurial environment experience
We firmly believe that past performance is the best indicator of future performance. If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, we’re eager to hear from you.
Govini is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Skills Required
- 10+ years of GTM enablement experience
- 5+ years leading enablement programs in B2B/B2G SaaS or enterprise software
- Built onboarding, ramp, and certification programs from scratch
- Hands-on experience rolling out a standard sales methodology
- Experience with modern GTM tools
- Ability to measure enablement impact in revenue language
- Self-starter with an owner mentality
Govini Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Govini and has not been reviewed or approved by Govini.
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Healthcare Strength — Healthcare coverage is positioned as strong, with medical, dental, and vision insurance described as covered “in full” for employees and offered with competitive options for families.
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Retirement Support — Retirement support appears competitive, with a 401(k) match listed up to 4% and immediate vesting, which strengthens the long-term value of the package.
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Leave & Time Off Breadth — Time-off benefits are broad on paper, including unlimited vacation and sick days, which can increase flexibility if team norms allow consistent usage.
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The Company
What We Do
Govini builds software to accelerate the Defense Acquisition Process. Ark, Govini’s flagship product, is a suite of AI-enabled applications, powered by integrated government and commercial data, that solves problems across the entire spectrum of Defense Acquisition, including Supply Chain, Science & Technology, Production, Sustainment, and Modernization. With Ark, the Acquisition community eliminates slow, manual processes and gains the ability to rapidly imagine, produce, and field critical warfighting capabilities. Ark transforms Defense Acquisition into a strategic advantage for the United States.
